Definition and Examples of Prescriptive Grammar

Definition and Examples of Prescriptive Grammar The term prescriptive grammar refers to a set of norms or rules governing how a language should or should not be used rather than describing the ways in which a language is actually used. Contrast with descriptive grammar. Also called  normative grammar and prescriptivism. A person who dictates how people should write or speak is called a prescriptivist or a prescriptive grammarian. According to linguists Ilse Depraetere and Chad Langford, A prescriptive grammar is  one that gives hard and fast rules about what is right (or grammatical) and what is wrong (or ungrammatical), often with advice about what not to say but with little explanation (Advanced English Grammar: A Linguistic Approach, 2012). Observations There has always been a tension between the descriptive and prescriptive functions of grammar. Currently, descriptive grammar is dominant among theorists, but prescriptive grammar is taught in the schools and exercises a range of social effects.(Ann Bodine, Androcentrism in Prescriptive Grammar. The Feminist Critique of Language, ed. D. Cameron. Routledge, 1998)Prescriptive grammarians are judgmental and attempt to change linguistic behavior of a particular sort and in a particular direction. Linguistsor mental grammarians, on the other hand, seek to explain the knowledge of language that guides peoples everyday use of language regardless of their schooling.(Maya Honda and Wayne ONeil, Thinking Linguistically. Blackwell, 2008)The Difference Between Descriptive Grammar and Prescriptive Grammar:The difference between descriptive grammar and  prescriptive grammar is  comparable to the difference between constitutive rules, which determine how something works (such as the rules for t he game of chess), and regulatory rules, which control behavior (such as the rules of etiquette). If the former are violated, the thing cannot work, but if the latter are violated, the thing works, but crudely, awkwardly, or rudely.(Laurel J. Brinton and Donna Brinton,  The Linguistic Structure of Modern English. John Benjamins, 2010) The Rise of Prescriptive Grammar in the 18th Century:To many people in the middle decades of the eighteenth century, the language was indeed seriously unwell. It was suffering from a raging disease of uncontrolled usage. . . .There was an urgency surrounding the notion of a standard language, in the eighteenth century. People needed to know who they were talking to. Snap judgments were everything, when it came to social position. And things are not much different today. We make immediate judgments based on how people dress, how they do their hair, decorate their bodiesand how they speak and write. It is the first bit of discourse that counts.The prescriptive grammarians went out of their way to invent as many rules as possible which might distinguish polite from impolite speech. They didnt find very manyjust a few dozen, a tiny number compared with all the thousands of rules of grammar that operate in English. But these rules were propounded with maximum authority and severity, and g iven plausibility by the claim that they were going to help people to be clear and precise. As a result, generations of schoolchildren would be taught them, and confused by them.(David Crystal, The Fight for English. Oxford University Press, 2006)

Classical vs Keynes essays

Classical vs Keynes essays The Classical model of the economy says that all markets always clear. The labor market failing to clear does not exist in the Classical model because of competitive exchange equilibrium in which prices and quantities always adjust perfectly. The Classical model is of a closed economy and the variables are real output, employment, real and nominal wages, the price level, and the rate of interest. It is easier to understand the classical model using five diagrams that are numbered one through five in Appendix One, The Classical Model. These diagrams represent the separate parts of the model that together illustrate, for the most part, the entire Classical model. Diagram one represents the production function, which shows the assumption that real output, y, is determined by the level of employment, N. So y is a function of N and from the slope of the function we can see that output rises as employment is increased. But there is a diminishing marginal productivity of labor, which means that each time employment increases, the increase in output will get smaller and smaller. Diagram one illustrates the relationship between output and employment in the short run, but does not determine the level of output or the level of employment. But when used together with other diagrams of the model, diagram one can be used to figure these things out. Diagram two is the labor market with the real wage, w, on the vertical axis and employment, N, on the horizontal axis. In the classical model, the supply of labor depends upon the real-wage level because as the real wage rises, more people are willing to work. The line SN represents the labor supply function and the line DN represents the demand for labor. As the real wage increases so does the labor supply function, but as the labor supply function increases, the demand for labor decreases. Because the Classical model makes real wages perfectly flexible and allows it to adjust to the...

Contraception and Abortion Research Paper Example | Topics and Well Written Essays - 1500 words

Contraception and Abortion - Research Paper Example Furthermore, these women experience about 450 menstrual cycles as contrasted to the estimated 160 during historic times, characterised by prolonged lactational amenorrhoea and repeated births (Rowlands, 2007). Further compounded by smaller families, men and women have shown greater interest in their reproductive lives.Thus, enlightenment on human sexuality issues on contraception and abortion would benefit decision-making with this regard. Contraception refers to the prevention of egg-sperm union, also defined as the prevention of ovulation. This involves the application of some physical intervention to prevent a new individual from being created (Golanty & Edlin, 2012). Indeed, there are a number of methods used to bar conception, thus considered as contraceptives or conception controllers. Condoms are commonly used, with those made from polyurethane gaining more popularity to those made of latex because of being odourless, easy to don, it transmits heat and is non-allergic despite a poor breakage history. Though gradually facing out, spermicide nonoxinol-9 has also been in use for long. The pills, now in use for about 4 decades, revolutionised contraception to a great extent, becoming the most popular form of contraception. Other forms of contraceptives include injections and implants. Not even the hormonal products that came into the market later changed this. Even though these contraceptives are easily available i n pharmacies, unwanted pregnancies are still rampant. In the 1970s, a new concept referred to as emergency contraception was introduced. This involves the use of hormones after sex. In a majority of countries, including the UK and US, they are available over-the-counter (Rowlands, 2007). Golanty and Edlin (2012) cite progestin-only pills as another approach to emergency contraception. The development of emergency contraceptives should have reduced the use of regular contraceptives and curb on abortions. However, Rowlands (2007)

Green washing - distinguish reality from fiction. When green claims Essay

Green washing - distinguish reality from fiction. When green claims are ungustified - Essay Example Firms Name their products and use labels to show their origination or association from a natural resource. However, companies damage climate, land, water and other natural irreplaceable resources in the process of gaining material benefit and shielding it with the green sheen. Green washing is also used in political circles to gain material benefits and earn support in matters, which are otherwise debatable (Foley et al 337) Companies proclaim the environmental and user care approach, which one they prioritize? The benefit of environment (being green), consumer or their own? Their actions lead to a concrete answer, definitely only their own. Firms use green washing business tactic to avoid negative publicity on being ignorant in the matters of health and safety. Typically, companies avoid relating to the news of pollution contributor, toxic agents used in products or reproduced as waste, fallacy of consumer and employee rights, large amount of usage of natural resources in the production process, recycling and lack of efficiency of their products. Using language which denotes association to nature and develops a positive perception, therefore, companies use organic, bio, green and natural terms in naming their products only to increase sale. A recent survey shows the efficiency of green washing in making a firm’s reputation superior; regardless of their poor contribution towards environment safet y (Cho et al 68). Companies print labels which denote their association with environmental safety campaigns and show the respect for life on Earth. More than 300 labels represent the caring approach of the firm, that has adapted the environmental changes required towards ecological and consumer benefit. But not all the labels printed on the products are authorized or need a license to be printed. Thus, the absence of standards of sustainability has contributed in the duplicity of the firms. These

Character of Nicholas in Chaucers Millers Tale Essay Example for Free

Character of Nicholas in Chaucers Millers Tale Essay Nicholas, with his outrageous sense of humour and eager pursuit of love, functions as the charming, likeable hero in Millers Tale. He is introduced as hende Nicholas, and his conduct does not at all answer to the usual sense of the adjective which implies great courtesy, but its suggestion of approval is repeatedly invoked as the Miller refers to his hero by this formula. We learn at once that he is knowledgeable and of his interest in astrology. This is seen as a respectable branch of learning, but Nicholas is aware of its power to impress others, while he is able to supplement his income by weather-forecasting. He is also helped financially by friends. The imaginary flood of which Nicholas tells John shows us his cunning, his confident attitude, his inventiveness and especially his contempt for the stupid tradesman: Dont worry about that, said Nicholas, / His times been badly wasted, if a scholar / Cant get the better of a carpenter. (lines 191-193) In spite of this, however, the Miller presents the astrologer in a way that makes the audience like Nicholas. He does this by making John seem deserving of punishment for his unwise marriage and subsequent jealousy. Nicholass youth and attractiveness makes us less critical of his boldness, and the comic manner of the tales telling makes his conduct seem less worthy of censure than would be the case with real people. Nicholas seems a more appropriate partner for Alison than does John, and the Millers repetition of the formula hende Nicholas encourages us to be more sympathetic. However, it is important to note that Nicholas does not escape his daring plan without any consequences. His over-confidence and lack of prudence earn him a punishment appropriate to his offence, and in keeping with the farcical spirit of the tale he is scalded in the towte by his rival, who mistakes him for Alison. Thus, Nicholas may be the character that has the audience rooting for him by being likeable and providing good laughs, but his charming yet arrogant attitude does not prevent him from suffering the consequences of his actions. The Canterbury Tales [Oxford guides to Chaucer]. Oxford: Clarendon Press, 1989.

The Triangle Shirtwaist Fire of 1911 :: United States History Work Safety Essays

The Triangle Shirtwaist Fire of 1911 275 girls started to collect their belongings as they were leaving work at 4:45 PM on Saturday. Within twenty minutes some of girls' charred bodies were lined up along the East Side of Greene Street. Those girls who flung themselves from the ninth floor were merely covered with tarpaulins where they hit the concrete. The Bellevue morgue was overrun with bodies and a makeshift morgue was set up on the adjoining pier on the East River. Hundred's of parents and family members came to identify their lost loved ones. 146 employees of the Triangle Shirtwaist Company were dead the night of March 25, 1911. The horror of their deaths led to numerous changes in occupational safety standards that currently ensure the safety of workers today. At the time of the fire the only safety measures available for the workers were 27 buckets of water and a fire escape that would collapse when people tried to use them. Most of the doors were locked and those that were not locked only opened inwards and were effectively held shut by the onrush of workers escaping the fire. As the clothing materials feed the fire workers tried to escape anyway they could. 25 passengers flung themselves down the elevator shaft trying to escape the fire. Their bodies rained blood and coins down onto the employees who made it into the elevator cars. Engine Company 72 and 33 were the first on the scene. To add to the already bleak situation the water streams from their hoses could only reach the 7th floor. Their ladders could only reach between the 6th and 7th floor. 19 bodies were found charred against the locked doors. 25 bodies were found huddled in a cloakroom. These deaths, although horrible, was not what changed the feelings toward government regula tion. Upon finding that they could not use the doors to escape and the fire burning at their clothes and hair, the girls of the Triangle Shirtwaist Company, aged mostly between 13 and 23 years of age, jumped 9 stories to their death. One after another the girls jumped to their deaths on the concrete over one hundred of feet below. Sometimes the girls jumped three and four at a time. On lookers watched in horror as body after body fell to the earth. "Thud -- dead; thud -- dead; thud -- dead; thud -- dead.

Battle of Kursk

In the winter and spring of 1943, after their terrible defeat in Stalingrad, clearly outnumbered and losing the initiative in the eastern front, Hitler and the German High Command were asking themselves what to do next, in the summer of 1943. The situation was bad not only in the war front. While Russian tank production increased to unbelievable levels, the German obsession for complex new super weapons, like the advanced but then immature Panther and Tiger tanks, largely reduced German tank production. General Guderian, the best German armor expert and commander, said â€Å"As interesting as these designs were, the practical result was just a reduced production of the Panzer 4, our only efficient tank then, to a very modest level. â€Å". Shortly before the battle of Kursk Guderian added, about the Panther and its crews, â€Å"They are simply not ready yet for the front†. In early 1943 the Germans were about to destroy their own tank production rates by terminating Panzer 4 production in return for a production of just 25 new Tigers per month, but at a moment of reason Hitler gave control of tank production to Guderian who stopped this idea. The German plan The debate in the German High Command about what to do in the summer of 1943 was between two options, the realistic option and the enthusiast-optimist option: * The realistic option, supported by Guderian and Manstein, the best German field commanders, and by others, suggested to compensate for the large Russian numerical advantage by fully utilizing the superiority of the German commanders and soldiers in tactics, command, and fighting, by a strategy of dynamic mobile defense that would cause great losses to the Russians in a series of local clashes. The realistic goal was to stop and delay the Russians, as decisive victory was no longer achievable. * The enthusiast-optimistic option, proposed by General Zeitzler, chief of staff of the German army, suggested to concentrate almost all German tanks, and other forces, to a major decisive battle against a large portion of the Russian armor, in order to destroy them and by doing so hopefully regain the initiative. The most suitable place for such a battle, as Zeitzler proposed, was the Kursk salient, a wide region around the city of Kursk, about half way between Moscow and the black sea, where the Germans surrounded the Russians from three sides. It was obvious that the Russians will keep a large tank force there, and the plan was to encircle them in a classic Blitzkrieg style pincer movement of German tanks from North and South and destroy them. Zeitzler's plan was code named Operation Citadel. When Hitler discussed the two options with his Generals on May 4th, exactly two months before the German attack began, it became clear that each of the two options had a major problem. The major problem with Zeitzler's plan to attack the Kursk salient, was that aerial photos clearly revealed that the Russians were building dense and deep fortifications there in order to counter such an attack, and that many Russian tanks were moved deeper behind the front line. Instead of an open battlefield Blitzkrieg, it was going to be a direct charge on dense anti-tank defenses. General von Mellenthin warned that such a direct attack will be a â€Å"Totenritt†, a ride to death, for the German tanks. In response to Guderian's worries, Hitler himself admitted that whenever he think of this planned attack, his guts turn. The major problem with Guderian's option was that it lacked the charm, enthusiasm, and optimistic hope for a major change in the war that Zeitzler's plan had. So the enthusiast Hitler decided in favor of Zeitzler's plan, and calmed his worries of it by ordering to delay the attack for a while in order to incorporate more of the brand new advanced German tanks and tank destroyers in it. The date was set to July 4, 1943. Once the order was given, the Germans prepared as best as they could. The entire region was photographed from above, the German commanders visited the front line to observe their intended routes, and the Germans concentrated all available forces in two armies, North and South of the Kursk salient, leaving minimal forces along the rest of the long Russian front. The German force included a total of 50 divisions, including 17 armor and mechanized divisions. These included the most powerful and best equipped German divisions, such as the Gross Deutschland (Great Germany) division and the Waffen-SS tank divisions Leibstandarte (Hitler's bodyguards), Totenkopf (Death skull), and Das Reich (The Reich). The Germans concentrated all their new armor, the Tiger and Panther tanks, and the mighty new Elefant tank destroyers, which had a front armor thicker than a battleship's armor. They also concentrated all available air units and artillery, and despite the problems of the German plan it was a formidable concentrated mobile armor force with great offensive potential. The Russian preparations Thanks to their â€Å"Lucy† spy network, which operated high ranking sources in Germany via Switzerland, the Russians didn't just expect the German attack, they knew all about it. They received the full details of the German plan, and the Russian military intelligence was able to verify most details in the front to ensure that the information was real, not disinformation. The Russians prepared eight defense lines one behind the other, and also positioned their entire strategic mobile reserve East of the Kursk salient, in case the Germans will penetrate thru all these defense lines, which indeed happened. The Russian plan was simple. First, they will let the Germans attack as planned right into their series of very dense defense lines, and after the German armor will be crushed there, the Russian army will start its strategic attack North and South of the Kursk salient and push the Germans West along a wide part of the front. The Russian defense was unprecedented in its density. A total of 1,300,000 Russian soldiers with 3600 tanks, 20,000 guns, including 6000 76mm anti-tank guns, and 2400 aircraft were concentrated in and around the Kursk salient. It was about a fifth of the Russian military personnel, over a third of the tanks and over 1/4 of the aircraft. They laid 3400 mines per each kilometer of the front, half of them anti-tank mines, and over 300,000 civilians dug thousands of kilometers of anti-tank trenches and other fortifications. The Russian lines were filled with numerous anti-tank guns organized in groups of up to 10, each group commanded by one officer and firing at the same target. The Russian camouflage was superb, the Germans said that until they were hit by them, they could identify neither the Russian mine fields nor their anti-tank gun positions. To avoid forcing the Germans to divert from their known plan, Russian air attacks were delayed until the German tanks already moved into the trap. The Russians were as ready as they could be. The battle of Kursk The German attack finally began, in the afternoon of July 4, 1943, as planned. The German armor spearheads, led by the most armored and most powerful Tigers and Elefants, advanced forward in the wheat fields toward the Russian lines. Then came wave after wave of anti-tank aircraft attacks by both sides, German Stukas attacked dug in Russian tanks and Russian Sturmoviks attacked the German tanks. The fighters of both sides engages in air combats over the battlefield, and each side's massive heavy artillery also fired. The advancing German tanks suffered rapidly increasing losses from the dense Russian anti-tank defenses, but pressed forward. Once the German heavy tanks reached into the Russian defense lines, they could finally be hit and destroyed from their sides, where they were not so armored as from the front. At this short range they also lost their superiority in long range firing from their powerful guns. In the North, the German attack advanced only 10km into the Russian lines in two days and was stopped, after losing about 25,000 soldiers and 200 tanks, but fighting continued. In the South, where they had stronger forces, the Germans sent all their reserves forward and pressed on despite the losses. On July 12, after a week of heavy fighting with heavy casualties in both sides, General Hoth, the German commander in the South side of the Kursk salient, decided to concentrate all his remaining tanks, about 600, and press forward with all their concentrated force deeper, past the last remaining Russian defense line, and into an area more suitable for tank warfare near the small village Prokhorovka. He didn't know that at this point in the battle, the Russian High Command already predicted this development, and since the German advance in the North was stopped, they could now safely send their armor reserve to meet the advancing German tanks in the South. The Russians ordered their entire 5th Guards tank army, which so far didn't participate in the battle, to hurry at maximum speed from its position East of Kursk to meet the German tanks advancing near Prokhorovka. Due to very bad visibility, with thick smoke and dust, when the Russian tanks met the German tanks the next morning, they didn't stop advancing until they were all around and between them, so about 1500 German and Russian tanks fought in a fierce battle of very short firing distances in which the Germans could not exploit their technological superiority in longer range fighting. The Germans lost more than half of their remaining tanks in this great clash which lasted eight hours, and the Russians lost greater numbers. The battle was decided. The next day Hitler ordered to stop Operation Citadel, and the Russians started their counter attack North of Kursk. After the battle The battlefield in Kursk was filled with many hundreds of burnt tanks and crashed aircraft, and so many dead soldiers. The difference was that while the Russians suffered heavy losses but could continue as planned and shift from defense to a large counter attack in a wide front, the German army in the East just lost the core of its remaining force. In the summer of 1941 the German army attacked Russia and was stopped only near Moscow. In the summer of 1942 the German army attacked in South Russia and reached the Volga river at Stalingrad before it was stopped, and lost the strategic initiative to the recovering Russian army. In the summer of 1943, in the battle of Kursk, the much weaker German army broke its fist and lost its best remaining units in its attempt to regain the initiative in one last major attack, for which the Russians were fully prepared. After the battle of Kursk, the war in the eastern front was a long Russian advance, in which the Russian army returned to all the territory it lost to the Germans, conquered all of Eastern Europe, and reached all the way to Germany and to Berlin and won the war. The Germans could no longer attack or stop the Russian advance, and were just pushed back in a long retreat.

Analysis of the Carlsberg Advertisements

Analysis of Carlsberg Advertisements Cultural differences and similarities between Denmark and Great Britain Consumer Behaviour RSM353 Chernenko Kirill The following examination of British and Danish versions of printed advertisements of Carlsberg beer is to determine role of culture in advertising and compare and contrast how the same brand is advertised in different cultures. I. Danish printed advertisement The poster shows 4 men in the forest having conversation and smiling, meanwhile everyone has a bottle in a hand.The background shows the connection to wild nature: large green trees together with five fallow dears, a magpie, a fox and a pheasant. The men have been hunting, possibly, and decided to take a break. The idea is to illustrate a moment of relaxation and enjoyment of Carlsberg beer in a good company. The slogan â€Å"Vores ol brygget pa det bedste vi har† (Our beer. Brewed from the best we have) at the bottom, involves different product characteristics. The first part â€Å"Vores ol† awakes the awareness of Danes, because their traditional beer connects people in Denmark.Per contra, the final part focuses on quality of a beverage, which worth to go hunting. The image and the content of a text box creates a unified whole. The advertisement illustrates the traditional myth of drinking beer since hunting is an old tradition and according to the text box â€Å"Only 11% of the Danish hunters are hunting to hunt† which implies social interaction with friends. And, therefore, the social belonging to that particular group is related to drinking beer.Furthermore, Carlsberg beer can be seen as a reward for hard-working process, going beyond the beverage and highlighting old traditional values which express the hunting myth. In addition, a humor takes special place in this print. Relaxed hunters are surrounded by animals, walking nearby very close. It seems that animals are not afraid of intruders. The beer is no longer just a beer. It b uilds community and harmony between the people, and also between the animals. This is a signal of weak uncertainty avoidance in Denmark.Carlsberg beer provides relaxing atmosphere and sense of peace as well as hygge (fun on Danish). Moreover, the poster represents the everyday culture, playing on the symbolic associations. Consequently, Carlsberg intends to tell a true story about the real product. Denmark is a very individualistic culture where independence is very important. Nevertheless, the Danish advertisement (the slogan â€Å"Vores ol†) contradicts individualism. Instead, the advertisement drives towards collectivism.It turns out that Danes are double-standard people: they keep distance from other people, sitting alone in public transit while they pursue the sense of belonging, seeking community involvement. Ultimately, Denmark is categorized as a low-context culture. That means that additional information and reasoning is required. Although this poster does not provid e explicit argumentation apart from slogan and little text box. In my opinion, information given is sufficient enough to deliver the message to Danish consumer. II. British printed advertisementUK version demonstrates 2 young men sitting on a terrace of a luxury house with a sea view and two beautiful young women in the background The woman standing next to swimming pool is showered by a cloud above. Next to her is another young woman, who is lying in the sun with a rainbow over her body. Aforesaid young men are both smiling and holding a bottle of beer. There is a snowing cloud between them, which keeps the beer on the table refrigerated. Perhaps, they talk to each other, sharing opinions and ideas about everything behind them, which is not realistic.It can be assumed that the man on the left is telling about his fantasy (which is the actual background of a print). This flight of imagination is correlated with a text box â€Å"Carlsberg don't do the weather, but if we did it would probably be the best weather in the world†. I will interpret it this way: Carlsberg is already producing the best beer in the world; if only Carlsberg made weather, it would also be the best in the world. The informal contradiction â€Å"don’t† is used to make the text ordinary, which links to the fact that Carlsberg beer is an everyday beer for any event, any time.According to this ad, the best weather is summertime, beautiful ladies either taking shower of rain or sunbathing and cold Carlsberg beer with a snowing cloud above. This idealistic lifestyle reflects the fantasies and desires of younger audience, which is the actual target population. This unrealistic weather is not only a castle in the sky, a dream, but also a myth of success which implies luxury, nice weather and exclusive alcoholic beverages. Young men stylish clothes and beautiful beach house proves that link.British small power distance is visible in this poster by the use of four independent yo ung people who are able to make ideals in countries, where individualism is highly valued. Beer-drinking culture in is also manifested in this advertisement. In Great Britain beer is a social drink, it is not consumed alone, it should be shared in a company. Just like in Denmark, British are double-standard people: individualistic community seekers. Overstatement in slogan â€Å"Probably the best beer in the world is a sign of masculine cultures, it is often used.The features of the product related to luxury and high status is another a signal of masculinity. On the other hand, slogan also has an understatement â€Å"probably† which represent feminine values. Weak uncertainty avoidance can be noticed in text box focused on what the product does rather than what it can. And again, if Carlsberg could modify the weather it would be just as good as their beer. Communication style is more high-context than low-context. This is caused by the indirect, implicit message the viewer h ave to understand (metaphor: snowing clouds performs the role of refrigerator). III.Cultural Differences and Similarities The above analysis of Carlsberg advertisements of Denmark and United Kingdom illustrates how dominant cultural values, believes and norms reflect the style and content of particular print. There are some characteristics in common while there are a few differences. In the first place, both advertisements involves myths. However, British one provides the myth of success, whereas Danish ad is linked to old Dane traditional values such as hunting and social interaction. Secondly, in both posters beer-drinking culture is related to social process and relaxing activity.The Denmark version possess harmony, peace and community while British focal point is high quality and exclusive luxury. Thirdly, both Denmark and Great Britain advertisements are high-context despite the fact that both countries are classified as low-context. Text boxes are not that informative such as the image scenario. Although Danish ad is more symbolic meanwhile British one has more high-context communication. Last but not least, in both prints all characters are smiling, expressing the joy and satisfaction. This is a distinctive feature of strong uncertainty avoidance cultures.On top of that, both countries are double-standard combining individualism with collectivism (as previously mentioned â€Å"individualistic community seekers†). Still, UK ad demonstrates more signs of highly individualistic values Appendix A Danish printed advertisement, 1999 Only 11% of the Danish hunters are hunting to hunt There is intelligence that can create intense peace as the taste of the original Carlsberg humble exclusively from flowers of the hemp plant Our beer. Brewed from the best we have Appendix B British printed advertisement, 2007

Definition and Examples of Prescriptivism

Definition and Examples of Prescriptivism Prescriptivism is the attitude or belief that one variety of a language is superior to others and should be promoted as such. Also known as  linguistic prescriptivism and purism.  An ardent promoter of prescriptivism is called a prescriptivist or, informally, a  stickler. A key aspect of traditional grammar, prescriptivism is generally  characterized by a concern for good, proper, or correct usage. Contrast with descriptivism. In a paper published in Historical Linguistics 1995, Sharon Millar defined prescriptivism as the conscious attempt by language users to control or regulate the language use of others for the purpose of enforcing perceived norms or of promoting innovations (Language Prescription: Success in Failures Clothing).Common examples of prescriptive texts include many (though  not all)  style and usage guides, dictionaries, writing handbooks, and the like.   Observations [Prescriptivism is the] policy of describing languages as we would like them to be, rather than as we find them. Typical examples of prescriptivist attitudes are the condemnation of preposition stranding and of the split infinitive and a demand for Its I in place of the normal Its me.  (R.L. Trask, Dictionary of English Grammar. Penguin, 2000)A prescriptive grammar is essentially a manual that focuses on constructions where usage is divided and lays down rules governing the socially correct use of language. These grammars were a formative influence on language attitudes in Europe and America during the 18th and 19th centuries. Their influence lives on in the handbooks of usage widely found today, such as A Dictionary of Modern English Usage (1926) by Henry Watson Fowler (1858-1933), though such books include recommendations about the use of pronunciation, spelling, and vocabulary as well as grammar.  (David Crystal, How Language Works. Overlook Press, 2005)I think sensible prescr iptivism  ought to be part of any education.(Noam Chomsky, Language, Politics, and Composition, 1991.  Chomsky on Democracy and Education, ed. by  Carlos Peregrà ­n Otero. RoutledgeFalmer, 2003) Verbal Hygiene [T]he overt anti-prescriptive stance of linguists is in some respects not unlike the prescriptivism they criticize. The point is that both prescriptivism and anti-prescriptivism invoke certain norms and circulate particular notions about how language ought to work. Of course, the norms are different (and in the case of linguistics they are often covert). But both sets feed into the  more general arguments that influence everyday ideas about language. On that level, description and prescription turn out to be aspects of a single (and normative) activity: a struggle to control language by defining its nature.  My use of the term verbal hygiene is intended to capture this idea, whereas to use the term prescriptivism would just recycle the opposition I am trying to deconstruct.  (Deborah Cameron, Verbal Hygiene. Routledge, 1995) Language Wars The history of prescriptions about Englishof grammar texts, manuals of style and O tempora o mores-type laments- is in part a history of bogus rules, superstitions, half-baked logic, groaningly unhelpful lists, baffling abstract statements, false classifications, contemptuous insiderism, and educational malfeasance. But it is also a history of attempts to make sense of the world and its bazaar of competing ideas and interests. Instinctively, we find the arbitrariness of existence hard to accept. Our desire to impose order on the world, which means inventing the forms of language rather than discovering them, is a creative act. Furthermore, the quarrel between descriptivists and prescriptivists ... is a sort of mad confederacy: each party thrives on lambasting the other.   Ã¢â‚¬â€¹(Henry Hitchings, The Language Wars. John Murray, 2011) The Problem WIth Prescriptivists [G]eneral ignorance of grammar allows prescriptivists to impose nonsensical mandates and allows test-makers and test-takers to focus primarily on superficial error in language use.​(Martha Kolln and Craig Hancock, The Story of English Grammar in United States Schools. English Teaching: Practice and Critique, December 2005) Pronunciation: pree-SKRIP-ti-viz-em

How To Write An E-Book And Publish It On Amazon KDP

How To Write An E-Book And Publish It On Amazon KDP Want to get more mileage out of the content youve already created?  Ever thought of writing an ebook and getting it published on Amazon? If so, youve come to the right place! In this post, I will walk you through how to write an ebook by  repurposing content  youve already written, how to fill in the blanks that you havent written yet (while also getting more content to publish on your blog), and finally how to publish your book on Amazon via Kindle Direct Publishing. How To Create An E-Book And Publish It On AmazonMake Sure You Get Your E-book Publishing Kit In order to apply the information in this post, you’ll need this free e-book publishing kit. This will make it easy to follow each step we’re about to walk through. This is your chance to get a whole e-book publishing kit that comes with a book launching checklist, a content audit form for planning your blog/book content, and a topic/angle form for you to write all your ideas on. Youll also get your  very own 3-month launch calendar. So, How Do You  Write An E-book And Get It Published On Amazon? Writing and publishing a professional e-book is split into different phases such as: writing, editing, design, and publishing it to Amazon. The exercises below will walk you through the steps to get more mileage out of your  existing content. Are you ready to write and publish your book? Want to #write an e-book and get it published on #AmazonExercise #1: What Do You Want To Write About? Maybe you already know what you want to write about, or at least have an idea of what you'd like to write, or maybe you have no idea at all. 1. Get your  notebook and pen out. Or open a word processor of your choice. 2. Set the timer for 5 minutes and get all of your ideas out.  Write down notes for what kind of a book your ideas are for. Example: Are they self-help, how-to, or something informative? 3. Pick the top four ideas that make you most excited to write  the book and keep in mind which would be most relevant to your audience. 4. If you want to know what your audience wants, do a Twitter poll.  List your book topics as the options. You'll be able to find out what your audience wants to read. Set the poll for how long you want it to run. Then press Tweet and pin your tweet to the top of your Twitter account. When #writing your book, think about what is in it for your reader. #contentmarketingExercise #2:   What Is Your Book Angle? This next exercise will help you figure out what the  angle is. Keep your pen and paper on hand. You'll want to jot down your ideas. You can also use this exercise when it comes to determining blog post angles as well. Figure out and write down your  WIIFM statement, which means "What's in it for me?"  This should be a brief paragraph explaining  the benefit a reader will receive from reading your book. You have to constantly think about what your audience wants. People want information and help with their problems. So if you have the answers they need, then you are in luck. Get inside your reader's head by asking yourself "What's in it for them?What are going to be the three main benefits for your audience when reading this book? Once you have your answer you'll have the  framework to begin. It'll help narrow your focus so your book isn't full of a bunch  of awesome ideas, but no focus. For example, our last ebook's topic was social media strategy. The angle was: Get organized as you build a regular schedule of relevant, engaging content that will build your social media following. Know where to start and how to focus your time to get the most engagement. Cut out the noise by reading one book that will help you  make the most of your time. Then just make sure that you mix what your audience wants to read about  (Topic) with the unique perspective you'll bring to that topic  (Angle).   Exercise #3: What Does Your Audience Want To Learn About That Topic? Write up a list of the things you think your audience would like to learn about the said topic and angle from above. Say my topic was: "how to blog consistently." And my angle was:  "You'll learn how to organize your ideas, write brilliant blog posts that capture your audience's attention,  and save you plenty of time." With that topic and angle in mind, I thought up a list something like this for what my audience wants to read. Here's what I came up with (in  chronological order): How to get blog ideas when you have no ideas? How to captivate your audience in the first few sentences? How to outline a blog post once you have an idea? What kinds of things you should look out for when editing? How to design graphics and images to go with your content? I could go on, but you get the point. This is the same process that we have  for our blog outlines here at . Break out each sub-point underneath your topic into chapters. If you think of each chapter in your book as a blog post, then that works perfectly. Take a look at your list. How many of the topics have you already written blog posts about? More on that in the next exercise. Exercise #4: Audit Your Existing Blog Content  And Find The Gaps First off, do a quick content audit of your blog to see what  you've already written around those topics within the angle and topic for the book. What if you've never done a content audit? No worries. Here's a simplified process to follow: Go to your blog  and look at the categorized pages. Here I am looking at the "Content" category posts on our website: Recommended Reading: How To Choose The Perfect Blog Categories To find your categories in WordPress, go to the black sidebar on the left side.  Click Posts in the black sidebar on the left and then click Categories. Which will open the Categories page. Your categories will be listed and to the far right you'll see how many blog posts are categorized under that category: If you click on the count under one of the categories like this: Then you'll be brought to a page like this with all of the blog posts under that category, which means some are published posts and others are drafts. Go through all of the blog posts and add any to your list that would fit well with the book's angle and topic. Add a star next to it on the list so you remember you already wrote it. Repurpose your blog content and turn it into an e-book. Find out how here:Is Your Book  Going To Have Chapters Or Sections? Or Both? Are you going to have sections and chapters in your book? Or, just one or the other? You could have sections to divide the book up into different chapters.  Make sure they fall under your topic and angle. Write up a list of the different sections you'd include in your book: Section  #1 Section #2 Section #3 Then under each of those sections  you could set up your chapters something like: Section #1 Chapter #1 Chapter #2 Chapter #3 Section #2 Chapter #1 Chapter #2 Chapter #3 Chapter #4This isn't a  complete outline of sections up  above but you get the idea. Try to do all of this in chronological order. Pro Tip: The great thing about writing all of this is that you'll have a lot of content. Why not use some of the new content you've written as blog posts? Kill two birds with one stone. Exercise #5: What Is Your Deadline? Start with your e-book launch date. You are going to need to know the best days to publish an e-book on the Kindle Amazon store in order to launch your e-book successfully. The best day to publish to the Kindle store is  Tuesday. It's good practice, to publish your book  it two to five days before you launch it.  Then you can do any last-minute changes. Get A Launch Team When writing and publishing a book it's a great thing to have a launch team on your side. They help you launch a successful book. Here is an example of what Jeff Goins did with his launch team. One way to keep your launch team information all together is to send out a Google Form with your "interview questions". Open Google Forms and start a new form. The great thing about writing up a launch team application is that you can write any questions you'd like. This all has to do with what is important to you when it comes to having a launch team. Once you are done with your form go to the upper right side and click on Send. From there, you'll be able to send it to anyone. Pop it in an email update to your subscribers. You can even share your Google Form  on social media. Pro Tip: Think of a way you can thank your readers for reading your book and also for leaving a review. You can have your launch team: Read through the book and give you last-minute thoughts. Share about your book on social. Keep them updated on anything around your book. Filling The Gap When you have your launch date set,  work back from there in one-week  increments. Start with your e-book launch date and work back from there!Here are some questions you'll want to figure out: How many blog posts do you write a week? How fast can you write a well put together blog post? How many weeks will it take you to finish your content writing? And while you are working on the writing, who will design your book cover? You can hire a book cover designer at 99designs, freelancer.com, or contact a cover designer online. Recommended Reading For Writing: This Is The Ultimate Blog Writing Process To Create Killer Posts How To Write More Content To Increase Your Blogging Schedule This Is What Happens When You Say Good-Bye To Writer’s Block Recommended Reading For Design: How To Work With Designers With Authentic Advice From ’s Designer The Ultimate Guide To Using Color Psychology In Marketing + Free Color Schemes How To Attract An Audience With The Best Blog Photography Tips (+128 Free Images) If you have to publish four posts a month, how many do you have to finish writing before the ship date? Exercise #6: Get Your Book Out Of Your Mind You know what you want to write about and you've also weeded through all your blog  content for blog posts that relate to the angle and topic of your book. Now you just have to fill in the gaps and write the chapters that aren't written yet. Remember, once you finish each of the chapters you can also use those for blog posts. Here are a couple of ways to brainstorm your ideas before you sit down to write: Use A Mind Map To Brainstorm This is a pretty simple brainstorming method, but it really works.  It’s a great way to get your ideas out visually in front of you. Set your timer for about 5 minutes. Write your chapter idea (problem you want to solve in that chapter) in the center of the page. Draw a bubble around it. What will solve that problem? Write the solutions to the problem and then connect the bubbles with lines. For each bubble with a solution, come up with at least 3-5 actionable bullet points to walk your readers through the solution. Here are some great mind mapping tools: Coggle MindMapple Recommended Reading: 4 Simple Brainstorming Techniques That Will Help You Write Killer Content Use Content Mapping To Keep Your Blog Moving Forward Brainstorm With A One Sheet  Brain Dump Get all of your ideas and thoughts out in front of you. After you get all your ideas out and in front of you, you can  make it into an outline. How To Do A 1-Sheet Brain Dump: Set your timer for 5 minutes. Write your ideas on a  sheet. This is a massive brain dump. Recommended Reading: The 10-Minute, 10-Step Solution For The Best Blog Outline How To Plan A Blog Post In 10 Minutes So You Can Write It Better And Faster Exercise #7: Now Start Writing Your Book Writing your book is the funnest part of all of this, especially when you start to see some progress. It's super exciting when you have a stack of pages that you wrote. I recommend you start writing your book in Word format, since that is something we learned would have saved us a lot of time. Use styles to format your e-book in Word. Here is a great video to walk you through styling format: Pro Tips From Our Content Marketing Lead: Use word styles. Edit everything with the "Show all nonprinting characters"  view on. You don't want extra paragraphs. Use page breaks instead of hard returns. Make the images and graphics as big as you can. This is how to format an e-book in Word.Edit With Nonprinting Characters On And Don't Use Hard Returns? First off, when editing your book  it's going to be important to watch out for nonprinting characters. To look for those, click on the paragraph symbol:  ¶. Then you'll be able to see the nonprinting characters. Use Page Breaks You'll also want to avoid using hard returns because they'll show up as white space when you upload your book to Amazon. Use page breaks instead. In order to find these,  click on Insert and then Break. Click  Page Breaks. You'll see this Page Break symbol. Make A Clickable Table Of Contents This video will walk you through the steps to create a clickable table of contents: Biggest Takeaway: Use headings in your styles panel for your chapter titles. It will make the process easy as cake. Alternative to Word: Scrivener For my personal book writing, I use an awesome paid program called Scrivener. I love it because it makes it easy to write a long form book. You can set up each of the chapters in their own files within the main book file. If you've never heard of Scrivener, be sure to check it out. It allows you to organize and write your content all in one place. Speak Your Ideas Before You Write Them This really helps me get my ideas out and in front of me. Sometimes you need a break away from the computer screen when writing. Get your smart phone recorder or recorder. Talk  about what you want to write about in the chapter. When you’re done, listen to your recording. Type everything you said out. You’ll probably want to press pause a lot since other ideas will rush back to you when you write it down. The Different Sections That Make Up Your Book Book Copyright Page: This is a page that is normally used for writing down all the important information that helped your content get published. Your name, the publisher's name, the editor's name, designer's name, the website name, your copyright, and the year of publish. Here is a great guide on how to build a copyright page. Dedication:   This is a great place to dedicate the book to someone. It usually shows up in the first few pages. Foreword:  Once you've written your book reach out to someone you'd like to write a foreword for your book.   It helps if you've gotten to know them.  Like for us, we reached out to Jay Baer with our rough draft to see if he'd be interested in writing a foreword. When you are writing your book work on building connections with people who you might want to write the foreword. Intro:  The intro is what hooks your readers. You should incorporate some of that into your book description on Amazon. Conclusion:  Your conclusion is what rounds it all up and ties everything together. You show your readers what they learned throughout the entire book or at least a glimpse of the most important things you want them to remember. Acknowledgments/Thank You Page: This is a great place to share thank you’s with the people who helped your book become possible. Think editors, designers, and other writers. At The End Of Each Chapter:  Make sure you write a couple of sentences that will lead your readers into the next chapter. Your goal is to make your readers keep reading. Exercise #8: Final Design And Editing Touches For Your Book There are plenty of things that go into creating a professional looking book. You have to know that when you upload your book to Amazon that you are playing against millions of authors and writers. You are going to want to make sure that your book can compete against them professionally. First off, take a look at least 5-10 other books that your book is similar to. What things did they do with their book? Look at and compare these things: What is their cover like? What's the font on the cover like? What is the size of their font? Small or Big? What colors are more popular? Make sure your title and subtitle font is big enough to read. The font will look a lot smaller when you are seeing the thumbnail images in the Kindle store. A bigger font will make it easier for your readers to see what your book is about. If they have to wonder and guess about what the book is about, they probably won't click on it. You can see from this example which books stand out more than others. To find books that are comparable to your book go to the Amazon homepage: Then you'll see this page. You can check out the Kindle Best Sellers to  see  what other people have done. When you are in there you will be able to see the best sellers in the free Kindle ebooks as well. Make it easy for your readers and don't give them a reason to not click on your book. Do you know why self-publishing has gotten such a bad rap? Because people do shoddy work - both in writing and design.- Jeff Goins Make sure your book is comparable to the professionally edited and designed books put out by traditional publishers. Want  An Editor? If your team has an editor, have your editor look over your book and make changes. It's important to catch typos, grammar flops, and punctuation mishaps as well as areas that don't really make sense. Having your editor or hiring an editor to edit through your book will save you from embarrassment later. You can find editors on Freelancer.com  and Upwork  (formerly known as Elance). Need A Designer? Want to have any images, graphics, or artwork throughout your book? But don't have the time or skills to create your own? You can find a designer  on the same sites where  you can find an editor. You may also want to try Dribbble. If you'd like to design your own graphics here are some helpful blog posts you should read. Most of them have to do with designing graphics for blog posts, but they can also be used for designing graphics for your book: The Ultimate Guide To Using Color Psychology In Marketing + Free Color Schemes How To Work With Designers With Authentic Advice From 's Designer How To Attract An Audience With The Best Blog Photography Tips (+128 Free Images) 10 Stunning Examples Of Visual Content Marketing Should You Use Stock Or Free Images For Blog Posts? 5 Super Easy Ways To Create Images For Your Blog Posts How To Design The Best Blog Graphics With Free Tools And Design Theory How To Make The Best Blog Graphics (For Non-Designers) If you don't even want to have to struggle with formatting your book, you can hire someone to format the entire thing for you at one of the outsourcing sites that I listed above. Exercise #9: Uploading And Publishing Your Book On Amazon Getting into Amazon can be a bit tricky if you don't know your way around in KDP. But never fear, for I am here, and I am going to walk you through how to publish your book on Amazon. Want to publish your book in the Amazon Kindle store? Here's how:First off, you are going to want to have a KDP Amazon account. Once you sign in, you are going to want to put in all of your bank details so your money will go into your account. Once you click there you'll be brought to a page like this where you can enter your address, tax information, and also your bank details. After you are done filling all of that out, scroll to the bottom and press the yellow save button. To upload a book to Amazon click on the Bookshelf and then click on Create new title. You will be brought to this page: Remember if you click to enroll your book in KDP Select that your book must not be available anywhere else online for 90 days. That even means on your own blog or website. Amazon wants to have exclusivity with you. After those 90 days are up, you can put it elsewhere online. Scroll down and you will find: Type in your book name and your subtitle. If you have a publisher name, put it in as well. If you don't, some people just put their blog name or a made up publisher name that they use for all of their books. Your book description is your Amazon book description. It will be what encourages or discourages people from buying your book. What Goes Into Your Book Description? First off, take a look at 5 other writers who have published books that you look up to. How did they format their description? How'd they hook you to read the entire description? Here are some book description writing tips: 1. Start your book description with an intro. Ask your readers a few questions. The questions should show what problem your book is going to solve. Here is an example from the intro of our book description:  Have you been staring at a blank slate without any inspiration for your social media marketing? Do you struggle to find time and keep up with a consistent social media schedule? If you’ve answered yes to any of these questions, then you’ve come to the right place. 2. Show your unique solution to your readers problems. Here is our example:  This actionable book will help you get organized as you build a regular schedule of relevant, engaging content that will build your social media following. 3. Speak to the reader. Call them out by their job title or something similar. Example:  Maybe you're a marketer, a social media manager, or a blogger who wants to cut out the noise by reading one book that will show you how to make the most of your time. 4. Show your credibility. Why are you an expert and why should your audience learn this from you? Example:  As the content marketers at , we’ve personally used every piece of advice in this book. It’s helped us get around 60K followers across our social platforms- and you can experience the same success. 5. What will they find in your book? Share what they'll learn from reading your book. Example:  In this guide, you'll learn how to: - Get organized and take control of your social media strategy. - Listen to and connect with your audience’s needs to create content that’ll boost engagement. - Figure out a social media editorial calendar that will quadruple your traffic. 6. A quote from an influencer.   7. A closing question. Example:  What’s stopping you from finding more time, being more efficient, and rocking your social media content sharing strategy? What's An ISBN Number? An ISBN number  is a  13-digit number that identifies the book published internationally.  If you have an ISBN number you can fill it into your book information in KDP. For an e-book, an ISBN isn't really needed, but If you don't have one and want one, you can find out how to purchase one here. Okay, let's move onward. When you scroll down you'll see this: When you are done with that scroll to the bottom and press Save and Continue. This  will bring you to the Rights And Pricing page: If you want the book to be available everywhere click Worldwide rights. You can set your royalties to either 35% or 70%. KDP has a whole list of what the differences are between the two. If you'd like to spread the word about your book by allowing lending it will allow  your readers share the book with a friend for a certain amount of time. Why not? When you've made it to the bottom you'll see this: Click the check box at the bottom of this page and then click Save and Publish. If you have any problems in KDP, Amazon is really helpful and will call you to help solve your problems. Bonus Section: The Mistakes We Made That You'll Want To Miss There are quite a few things that we messed up on while writing, creating, and launching our e-book. Learn from the  mistakes we've made  and avoid them at all costs. It'll save you a ton of time. We didn’t take advantage of a launch team early enough. This is something I definitely recommend, especially if you want your e-book to perform well. The reviews are needed in the first few weeks that it's on Amazon. We will do this will our next book. There really isn't a FREE e-book on Amazon unless you sign up for KDP Select. But with that, Amazon wants to have exclusivity with you for 90-days. KDP Select would allow you to give your book away for free so many days of the year. We didn't sign up for KDP Select because we had the book elsewhere online. It's really up to you whether you choose KDP Select or not. Make sure your cover is comparable to the other books that your book will be competing with. The bigger the font the better and brighter colors seem to do better. This is something we will improve with our next book. The table of contents in our book  don’t link to the pages they are supposed to link to. Make the Amazon e-book into a PDF and give it away for free along with a bundle of free stuff. Gait it to get more subscribers. And then use the preview of the book in Amazon as a landing page that directs people to your other landing page where they can get the PDF e-book and the bundle. We learned a bunch, but overall the book was a success. What If It Could Be Easier? You have all the steps it takes to write and publish an e-book on Amazon's Kindle store. If you'd like to make  the entire process to easier, then  consider signing up for 's 14-day free trial. You'll be able to schedule your e-book launch calendar along with the goals you want to meet before your book publishes. Here is an example of how you could schedule out your book launch on : Ready... Set... Write... And Launch Your E-book You now have everything that you'll need to plan, write, edit, design, and launch your e-book in the Amazon store. Are you ready to become a published author?

Lowe's Term Paper Example | Topics and Well Written Essays - 1250 words

Lowe's - Term Paper Example Many of the firms involved in the construction industry underwent through tremendous changes and growth during this period. 3 Major Competitors 3 NACIS Numbers 3 Relative Sales 4 Relative Returns 5 Product Life Cycle 5 Stock Performance 5 Works cited 6 Introduction The main aim of this paper is to analyze Lowe’s performance in terms of products offered, financial performance against major competitors and the industry in general and assets base. Lowe’s, being the second largest home improvement company in the united states, has a number of advantages and disadvantages against the market leader, Home Depot. While drawing the forecast for the company’s performance, this report will make an assumption that industry trends and performance will remain as they were for the past 3 years. Theme The management of Lowe’s company strategically placed the company’s product line to focus on home improvement tools and equipment through a restructuring process that took place in the mid-1940s. Providing a range of home improvement products including name branded products and national branded equipment, Lowe’s home improvement company is the second leading home improvement company in the United States from Home Depot Company. ... Although the company faced reduced revenues during the 2008 economic downturn, it hopes to recover from the losses made as the construction business gets back on its feet. To keep up with its increased growth and achieve its target of being the market leader, the company needs to restructure its operations, to include a number of products. History of the Firm Lowe’s is the second largest home improvement company in the United States and Canada from home depot company. Currently, Lowe’s holds about 6 per cent of the total home improvement market, translating to about $140 million ("Lowe's Ranks High"Â  12). The company has had a long history of success, to reach its current 400 stores spread across 24 states in the United States. Initially, Lowes’ concentrated on medium sized markets, with its stores measuring no more than 75,000 square foot. Currently however, the firm builds stores of approximately 100,000 square-foot in medium sized markets and 114,000 square- foot stores in large markets. The first Lowe’s hardware store opened in 1921 in North Wilkesboro, North California. After the death of the founding father, Lucius S. Lowe in 1940, his daughter Ruth, took over the business, but opted to sell it to her brother in the same year. In 1943, Jim took Carl Buchan as his partner. With Carl Buchan as the manager, the store ventured into hardware and building materials. Before this specialization, the company incorporated a range of products such as notions, dry goods, horse tack, snuff, produce, and groceries. In 1949, the company bought a second store in Sparta, North California. The company became an incorporated business in 1952 as the Lowe's North Wilkesboro Hardware, Inc. between 1952 and 1959 with Buchan’s

Multidisciplinary Team Relationships in Healthcare Essay

Multidisciplinary Team Relationships in Healthcare - Essay Example There have been legislations on equality and diversity in professional practice that have been incorporated in the training needs and personal development plans created by most providers (WAGNER, E.H., 2000). Consequently, there is a huge volume of literature on this area where different view points on multidisciplinary healthcare team have been critically examined in order to reach viable model of implementation in quality healthcare and to find out some heuristic device to solve the problems of interrelationships in a team. (Good emphasise) (ROYAL COLLEGE OF PHYSICIANS. 1994.) ''This author intends to have a critical review of literature on multidisciplinary team relationships in healthcare mainly focusing on nursing and other members of the team with examples from occupational therapy, physiotherapy, and other care disciplines'' Reasoning is sufficient. To be able to do this, a thorough literature search was undertaken from Blackwell Press, Medline, Ingenta, British Medical Journal, High Wire Press, and Sage Journals online with the keywords 'multidisciplinary team' and 'health care'. A total of 6432 journal articles were identified. To narrow down our search, a further search on these articles with keywords, 'relationship', 'interdisciplinary relations' and 'interrelationship' yielded only 232 articles. To further focus in our interest area and to reduce the articles to the specific area of the review, a search with key words 'occupational therapy', 'physiotherapy', 'community mental health' at different search incidences led to 15, 4, and 20 articles r espectively. The keyword 'nursing' further narrowed it down to 12 results in total. This reviewer selected 6 literatures to study the question of professional interrelationships in a multidisciplinary care team from the perspective of nurses included in the team as applied to healthcare and its impact on delivery of healthcare in the areas of occupational therapy, physiotherapy, and mental health. The multidisciplinary care in the area of occupational therapy demands a change in the approach towards the definition of the responsibilities of each participant in the team with an emphasis on chronic illnesses and sufferings from it. There are always ambiguous areas of roles or responsibilities in terms of ownership of healthcare, and there would be evident and consequent power struggles to lay claim on ownerships in a team. This leads to heightened tension within the group and resultant shift of focus from patient-centred care to hassles related to assumption of authority in a team. To obviate this, terms like collaboration and participation have proliferated with growing concern and stress on active involvement of patient and caregivers that invokes predominance of informed choices of the patients at least in selected areas (COPNELL, B.,JOHNSTON, L., HARRISON, D. ET AL. 2004). (Reference would be of benefit). When applies to actual interventions, this policy would not hold good because individuals with conditions needing