An Interview With A Health Care Leader Who Selected,...

In order for our current health care system to keep growing and reaching new heights technological advancement are necessary. Patients are doing their own research to find hospital facilities with clinicians that are using advanced new technologies to diagnose and treat with minimally invasive procedures that have recovery time, less pain and better outcomes. Advances in health care technology are contributions from nurses, physicians, patients and other health care professionals. Technology used in health care is used by clinicians to provide safe, effective and efficient care in order to have better patient outcomes. With the help of technology clinicians are able to gather patient information better for research, treatments, and†¦show more content†¦Hundreds of thousands of patients fall in the hospital every year in the United States with at least 30-50 percent resulting in injury (The Joint Commission, 2015). Sam stated on average a typical patient who suffers a fall ad ds an extra 6-7 days to their hospital stay (The Joint Commission, 2015). Selection Sam states her â€Å"Epiphany† came when the hospital was in the transition to change old hospital beds to new Versa care beds. Sam states she was sitting in the auditorium listening to the Representative of Versa care bed talk about all of its functions and capabilities and â€Å"it just hit me†/ Versa care beds are supposed to be the â€Å"Cadillac† of hospital beds and it also had an option to link bed alarms to the call bell system which can be programmable to every spectra link phone being used on a given nursing unit. Sam stated as soon as the presentation was over, she ran to the representative and asked if it was possible for the Versa care bed to community with our Hill-Rom call bell system and when she heard it was possible she nearly jumped. Sam was thinking that if a patient gets up from the bed and the bed alarm starts to ring, clinicians at that time try to listen and respond to where the noise might be coming from which takes

Juvenile in the Adult Prison - 1351 Words

Juvenile Delinquency December 3, 2014 Juveniles in The Adult Prison Children as young as 14 years old have been tried as adults and are sentenced to die in prison without considering their age and the factors that led the individual to commit the offense. Society believes that a juvenile should be tried as an adult because it will help them understand the consequences of their actions, however, children and teenagers that commit crimes are too young and they don’t have the mental ability to understand the consequences of their actions. These juveniles are not aware of what they are going to face behind the adult’s prison bars. According to the National Juvenile Justice Network, it states, â€Å" 200,000 youths are tried, sentenced, or†¦show more content†¦How does society expect to help these young individuals to become better for society when the adult prisons fail to take care of them? According to Campaign for Youth, it provides facts that 40% of jails did not provide education services at all and only 11% provided special education services. It shows that a lot of juveniles are not getting a proper education. Education is the key to help these young individuals to earn a second chance when they are released from jail. Most teenagers in an adult prison don’t know how to write or read. The felony murder rule it’s dangerous for juveniles but it benefits prosecutors and police officers since they don’t have to do further investigation. Juveniles are unmindful of the felony-murder rule. â€Å"26 percent of juveniles offenders sentenced to life without parole nationwide were convicted of felony murder,† according to Ryan Holle and most of these kids are convicted because they were at the wrong place and wrong time. It affects juveniles because they like to hang out in groups. Most of the crimes done by juveniles are in groups. The law fails to consider the other person’s actions were unintended or did not know someone was getting a killed at the time, they just happened t o be there. It’s wrong to prison a juvenile for something that individual didn’t do. Society does not take into account that juvenile’s brain is still not fully developed when they are committing crimes. The frontal lobe of the brain is in responsible forShow MoreRelatedEssay on Juveniles in Adult Prisons1612 Words   |  7 PagesJuveniles in Adult Prisons A deep look into juveniles in adult prisons. Touch bases on several smaller issues that contribute to juveniles being in and effects of adult prisons. The United States Bureau of Prisons handles two hundred and thirty-nine juveniles and their average age is seventeen. Execution of juveniles, The United States is one of only six countries to execute juveniles. There are sixty-eight juveniles sitting on death row for crimes committed as juveniles. Forty-three ofRead MoreJuvenile Rehabilitation: Adult Prison vs. Juvenile Incarceration1703 Words   |  7 PagesJuvenile Rehabilitation: Adult Prisons vs. Juvenile Incarceration Maureen Fries-Labra English 122 Anna Hopson December 14, 2009 Juvenile Rehabilitation: Adult Prisons vs. Juvenile Incarceration The criminal justice system has a branch for juvenile offenders. Established in the early twentieth century; it is the responsibility of this division to decide the fates of youthful offenders. This is administered by family court with support of social workers and family. With the increased numberRead MoreJuveniles Should Not Be Tried For Adult Prison1911 Words   |  8 Pages In the recent years, cases of juvenile crimes have been decreasing to its lower rates since the 1980’s which is good. However, there are still plenty of juvenile crimes happening. There has been a big debate going on about whether juveniles should be tried as adults or juveniles, and things just keep getting more and more out of hand. Juveniles are being tried as adults and that is unacceptable. Juveniles should not be tried in adult courts regardless of their crime because they are simply not preparedRead MoreSynthesis Essay- Juvenile Incarceration Into Adult Prisons1414 Words   |  6 PagesBoettch er 10/21/15 Pd.3 Synthesis Essay- Juvenile Incarceration into Adult Prisons Childhood is a time in which memories are created, adventures are explored and social awareness begins to develop. The events that occur during childhood are pivotal in the development of a healthy and substantial life. However, what if those experiences were taken from a child? What would the outcome be if a child could not experience what it is like to be young? Juvenile incarceration strips a person of their childhoodRead MoreIncarceration in An Adult Prison Increases Juvenile Crime Essay1751 Words   |  8 Pagesmeasures towards juvenile delinquency. Today juvenile law is governed by state and many states have enacted a juvenile code. However, in numerous cases, juveniles are transferred to adult court when juvenile courts waive or relinquish jurisdiction. Adolescents should not be tried in the adult court system or sentenced to adult penitentiarys on account of: teen brains are not mature which causes a lack of understanding towards the system, incarceration in an adult facilit y increases juvenile crime, andRead MoreThe Constitutionality Of The Juvenile Justice System1634 Words   |  7 PagesThe juvenile justice system has grown and changed substantially since 1899, when the nation’s first juvenile court was established in Illinois. Originally, the court process was informal often nothing more than a conversation between the youth and the judge and the defendant lacked legal representation. To replace confinement in jails with adults, the early juvenile courts created a probation system and used a separate service delivery system to provide minors with supervision, guidance, and educationRead MoreJuvenile Offenders And The Juvenile Justice System950 Words   |  4 Pages Since 1899 when the juvenile justice system was first created it has undergone quite a series of changes relative to how they go about the overall handling of juvenile offenders in the criminal justice system. In most states the only way for juveniles to be tried as adults is if they are over the age of 16 or if they have committed a violent crime such as rape or assault but recently many juveniles are being tried as adults for even far lesser crimes. It also has been well documented for a numberRead MoreShould Juvenile Offenders Be Considered?1521 Words   |  7 PagesShould juvenile offenders be considered a source of fear and subjected to incarceration in adult prisons or a part of society worthy of being rehabilitated? Juvenile delinquents are feared by many today. They are revered as violent, superpredators, a generation lost without a cause and without ethics or morals. Some may say that it becomes an act in futility to try to find a solution to the increased crime rate when it comes to juvenile offenders. In an effort to find a solution, any solutionRead MoreJuvenile Crime Law Is A Subcategory Of Juvenile Law937 Words   |  4 PagesJuvenile Crime Law is a subcategory of Juvenile Law. Although a type of criminal law, juvenile crime law only de als with under-age individuals, who are treated very differently than adults in criminal law, and usually have their own courts of law (Juvenile Criminal Law, n.d.). When it comes to crime, kids usually go through a different process than adults. But they still have to face consequences (Juvenile Crimes Juvenile Justice - Nolo.com, n.d.). Juvenile Criminal Law is a relevant issue inRead MoreComparing The Geo Group Inc. And The Campaign For Youth Justice1263 Words   |  6 PagesSociety has been plagued by the issue of juveniles being charged as adults and thus being sent to adult prisons. The problem surrounding this issue is that the youth are being forced to share cells with adult inmates; this leaves them more susceptible to assault. There are two stakeholders who hold opposite perspectives surrounding this: the GEO Group Inc. and the Campaign for Youth Justice. The Campaign for Youth Justice is fighting against this issue, whilst the GEO Group doesn t consider the

Huckleberry Finn (994 words) Essay Example For Students

Huckleberry Finn (994 words) Essay Huckleberry FinnMany people think that Huckleberry Finn is a racist novel and they have even gone as far as banning the novel from certain schools. They base this view on the fact that the word nigger is used very often and they see the black people being portrayed in a degrading way to show that they are inferior to the white society. Contrary to this idea, Huckleberry Finn is not a racist novel. Mark Twain actually attacks racism by satirizing the lifestyle of the white people and shows that they have no reason at all to think that they are better than the blacks. This satirizing of the white people is effectively seen in the portrayal of the king and the duke. Mark Twain starts to mock the king and the duke as soon as they are first introduced in the novel. Their appearance gives a negative impression right from the start. The king is described as having, an old battered-up slouch hat on, and a greasy blue woolen shirt, and hes wearing, ragged old blue jeans britches stuffed into his boot tops.(Pg. 121) The duke is described as much the same. This first impression makes us feel as if these men are scum and we dont have a very good perception of them.The second thing that these men do also is used to mock society in two ways. The first man (the duke) makes up a story that he was actually the Duke of Bridgewater. He said that he was the son of the infant duke that was ignored to take over a position. Not to be outdone, the second man (the king) makes up a story that he was actually the rightful King of France. Mark Twain uses Huck Finn to show what he thinks of these two men. It didnt take me to long to make up my mind that these liars warnt no kings nor dukes at all, but just low-down humbugs and frauds.(Pg.125) These men are putting up a false front just like society does and Mark Twain shows through Huck that he can see right through this false front. The second thing that is mocked is the fact that these people pretend that they are royalty. Jim wonders why these men carry on so much and Huck tells him, . . .because its in the breed. I reckon theyre all alike, and he also says, all kings is mostly rapscallions, as fur as I can make out. Mark Twain is showing here that society wants to feel established and be connected to royalty and what they dont realize is that most kings are scoundrels. The duke and the king really seem to fulfill this role of scoundrels quite well king and the duke really show that they are scoundrels by being very greedy. Mark Twain shows his disgust for societies greed through the king and the duke. He is trying to show that society today is full of greed and only concerning itself with its n eeds only. The duke and the king show their greed by selling Jim to Mr. Phelps in order to make forty dollars eveafter all Huck and Jim had done to help them. (pg.205) Another incident concerning greed occurred after the plays were performed. They wanted a new way to make money so they started thinking. These rapscallions wanted to try the Nonesuch again, because there was so much money in it, but they judged it wouldnt be safe because maybe the news might a worked along down by this time. (Pg. 155) So they did something else. They found out that Peter Wilks had died and they pretend to be his long lost brothers in order that they could steal the inheritance from the three daughters. They actually stoop this low just to gain some money. They only think of themselves without even considering the girls and their future. Mark Twain shows disgust for these men through Huck when he says, It was enough to make a body ashamed of the human race. We can see Mark Twains disgust for societies materialism. They will do anything that will benefit themselves. .u39317773826649c77a097bd908cb1e5c , .u39317773826649c77a097bd908cb1e5c .postImageUrl , .u39317773826649c77a097bd908cb1e5c .centered-text-area { min-height: 80px; position: relative; } .u39317773826649c77a097bd908cb1e5c , .u39317773826649c77a097bd908cb1e5c:hover , .u39317773826649c77a097bd908cb1e5c:visited , .u39317773826649c77a097bd908cb1e5c:active { border:0!important; } .u39317773826649c77a097bd908cb1e5c .clearfix:after { content: ""; display: table; clear: both; } .u39317773826649c77a097bd908cb1e5c { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u39317773826649c77a097bd908cb1e5c:active , .u39317773826649c77a097bd908cb1e5c:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u39317773826649c77a097bd908cb1e5c .centered-text-area { width: 100%; position: relative ; } .u39317773826649c77a097bd908cb1e5c .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u39317773826649c77a097bd908cb1e5c .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u39317773826649c77a097bd908cb1e5c .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u39317773826649c77a097bd908cb1e5c:hover .ctaButton { background-color: #34495E!important; } .u39317773826649c77a097bd908cb1e5c .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u39317773826649c77a097bd908cb1e5c .u39317773826649c77a097bd908cb1e5c-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u39317773826649c77a097bd908cb1e5c:after { content: ""; display: block; clear: both; } READ: Shakespeare and Prospero EssayMark Twain also shows his disgust for society through the king and the dukes conniving and deceitful ways. The king and the duke pretend to be someone that they are not in order to benefit themselves. One episode that shows that they are greedy occurs when they pretended to be the world-renowned actors, Mr. Garrick and Mr. Kean. They exploit the people of Arkansas and have no problems with taking their money from them. As the duke says, Im in up to the hub for anything that will pay . . .(Pg. 129) even if it means exploiting people and making them believe that they are other people. One incident that shows that the king is very sneaky and dece itful occurs at the camp meeting. The king gives a speech that states that he is actually a reformed pirate who wants to go back out onto the Indian Ocean and he would try to turn other pirates onto the true path. He exploits these people at church and they take up a collection for him because he needed money to get to the pirates. (Pg. 132) Mark Twain shows that these men have no conscience or morals. The king and the duke represent society very well in their lifestyle. Mark Twain satirizes them for the purpose of making society realize what they are doing wrong. This book wasnt written to show that society is racist against black people, it was written to change societys mentality of how they view the blacks in order that they will change their wrong thinking. Mark Twain attacks racism by focussing on the white people and their wrongdoings for the intent of changing them to see that everyone is equal no matter what color.

The arts and the sciences Essay Example For Students

The arts and the sciences Essay The arts and sciences are two very different areas of knowledge but it is possible to learn from both of them. Just as science is renowned for its rules and formulas the arts are known for breaking them and taking peoples concepts and beliefs to whole new levels. In this essay I will discuss if we learn more from work that follows or that breaks with accepted conventions and how each subject area does this and try to discover which gives us greater knowledge; work which breaks conventions or that which goes with it. Science is a very exact and almost predictable subject area, for example a scientist knows that if an object is falling the force exerted in the object is its mass multiplied by gravitational pull on the earths surface. This is a fundamental formula in Newtonian physics. A simpler example would be that in order for a chemical reaction to occur two atoms need to exchange electrons. This is a very simple rule, and although we have no actual physical certain proof that the structure of an atom consists of; electrons and nuclei all chemistry is based around this improvable theory and it is completely conventional. However the theory mentioned earlier concerning is being questioned showing that conventional beliefs are not always initially correct and they need to be doubted by unconventional thinkers in order to become truly correct. We will write a custom essay on The arts and the sciences specifically for you for only $16.38 $13.9/page Order now For example in modern technology some of the first computers were used by the Nazis to store data on, it was never thought back then that we would use computers everyday for games, chatting to friends, work, and even relationships. With online dating beginning to change the way we can meet people conventions are still being broken more than 10 years after the breaking of conventional computer use. With the development of A. I (Artificial Intelligence) we are already breaking conventions that were set by the computer when it broke the prior conventions with its appearance. The arts are celebrated for their unconventional approach to knowledge and their often surreal view on circumstances. A lot of the knowledge we acquire through the arts is subsequent to our moral standing and views on politics, life, death and many more factors in life. In fact you could argue that although art may at first appear trivial or even superficial it contains more information about modern (or old) feelings and opinions which affect the human mood and body most of all. So arguably the knowledge we receive from the arts is more relevant to the average person than whether the theory concerning the layout of an atom is correct or not. For example artist Alex Grey released a collection of life sized paintings called The Sacred Mirrors1. These paintings help the viewer find their own divine nature through examining the mind body and spirit in detail. These paintings are incredibly abstract but have immense detail into the layout of the circulatory system, muscles and the nervous system.

Definition and Examples of Prescriptive Grammar

Definition and Examples of Prescriptive Grammar The term prescriptive grammar refers to a set of norms or rules governing how a language should or should not be used rather than describing the ways in which a language is actually used. Contrast with descriptive grammar. Also called  normative grammar and prescriptivism. A person who dictates how people should write or speak is called a prescriptivist or a prescriptive grammarian. According to linguists Ilse Depraetere and Chad Langford, A prescriptive grammar is  one that gives hard and fast rules about what is right (or grammatical) and what is wrong (or ungrammatical), often with advice about what not to say but with little explanation (Advanced English Grammar: A Linguistic Approach, 2012). Observations There has always been a tension between the descriptive and prescriptive functions of grammar. Currently, descriptive grammar is dominant among theorists, but prescriptive grammar is taught in the schools and exercises a range of social effects.(Ann Bodine, Androcentrism in Prescriptive Grammar. The Feminist Critique of Language, ed. D. Cameron. Routledge, 1998)Prescriptive grammarians are judgmental and attempt to change linguistic behavior of a particular sort and in a particular direction. Linguistsor mental grammarians, on the other hand, seek to explain the knowledge of language that guides peoples everyday use of language regardless of their schooling.(Maya Honda and Wayne ONeil, Thinking Linguistically. Blackwell, 2008)The Difference Between Descriptive Grammar and Prescriptive Grammar:The difference between descriptive grammar and  prescriptive grammar is  comparable to the difference between constitutive rules, which determine how something works (such as the rules for t he game of chess), and regulatory rules, which control behavior (such as the rules of etiquette). If the former are violated, the thing cannot work, but if the latter are violated, the thing works, but crudely, awkwardly, or rudely.(Laurel J. Brinton and Donna Brinton,  The Linguistic Structure of Modern English. John Benjamins, 2010) The Rise of Prescriptive Grammar in the 18th Century:To many people in the middle decades of the eighteenth century, the language was indeed seriously unwell. It was suffering from a raging disease of uncontrolled usage. . . .There was an urgency surrounding the notion of a standard language, in the eighteenth century. People needed to know who they were talking to. Snap judgments were everything, when it came to social position. And things are not much different today. We make immediate judgments based on how people dress, how they do their hair, decorate their bodiesand how they speak and write. It is the first bit of discourse that counts.The prescriptive grammarians went out of their way to invent as many rules as possible which might distinguish polite from impolite speech. They didnt find very manyjust a few dozen, a tiny number compared with all the thousands of rules of grammar that operate in English. But these rules were propounded with maximum authority and severity, and g iven plausibility by the claim that they were going to help people to be clear and precise. As a result, generations of schoolchildren would be taught them, and confused by them.(David Crystal, The Fight for English. Oxford University Press, 2006)

Classical vs Keynes essays

Classical vs Keynes essays The Classical model of the economy says that all markets always clear. The labor market failing to clear does not exist in the Classical model because of competitive exchange equilibrium in which prices and quantities always adjust perfectly. The Classical model is of a closed economy and the variables are real output, employment, real and nominal wages, the price level, and the rate of interest. It is easier to understand the classical model using five diagrams that are numbered one through five in Appendix One, The Classical Model. These diagrams represent the separate parts of the model that together illustrate, for the most part, the entire Classical model. Diagram one represents the production function, which shows the assumption that real output, y, is determined by the level of employment, N. So y is a function of N and from the slope of the function we can see that output rises as employment is increased. But there is a diminishing marginal productivity of labor, which means that each time employment increases, the increase in output will get smaller and smaller. Diagram one illustrates the relationship between output and employment in the short run, but does not determine the level of output or the level of employment. But when used together with other diagrams of the model, diagram one can be used to figure these things out. Diagram two is the labor market with the real wage, w, on the vertical axis and employment, N, on the horizontal axis. In the classical model, the supply of labor depends upon the real-wage level because as the real wage rises, more people are willing to work. The line SN represents the labor supply function and the line DN represents the demand for labor. As the real wage increases so does the labor supply function, but as the labor supply function increases, the demand for labor decreases. Because the Classical model makes real wages perfectly flexible and allows it to adjust to the...

Contraception and Abortion Research Paper Example | Topics and Well Written Essays - 1500 words

Contraception and Abortion - Research Paper Example Furthermore, these women experience about 450 menstrual cycles as contrasted to the estimated 160 during historic times, characterised by prolonged lactational amenorrhoea and repeated births (Rowlands, 2007). Further compounded by smaller families, men and women have shown greater interest in their reproductive lives.Thus, enlightenment on human sexuality issues on contraception and abortion would benefit decision-making with this regard. Contraception refers to the prevention of egg-sperm union, also defined as the prevention of ovulation. This involves the application of some physical intervention to prevent a new individual from being created (Golanty & Edlin, 2012). Indeed, there are a number of methods used to bar conception, thus considered as contraceptives or conception controllers. Condoms are commonly used, with those made from polyurethane gaining more popularity to those made of latex because of being odourless, easy to don, it transmits heat and is non-allergic despite a poor breakage history. Though gradually facing out, spermicide nonoxinol-9 has also been in use for long. The pills, now in use for about 4 decades, revolutionised contraception to a great extent, becoming the most popular form of contraception. Other forms of contraceptives include injections and implants. Not even the hormonal products that came into the market later changed this. Even though these contraceptives are easily available i n pharmacies, unwanted pregnancies are still rampant. In the 1970s, a new concept referred to as emergency contraception was introduced. This involves the use of hormones after sex. In a majority of countries, including the UK and US, they are available over-the-counter (Rowlands, 2007). Golanty and Edlin (2012) cite progestin-only pills as another approach to emergency contraception. The development of emergency contraceptives should have reduced the use of regular contraceptives and curb on abortions. However, Rowlands (2007)

Green washing - distinguish reality from fiction. When green claims Essay

Green washing - distinguish reality from fiction. When green claims are ungustified - Essay Example Firms Name their products and use labels to show their origination or association from a natural resource. However, companies damage climate, land, water and other natural irreplaceable resources in the process of gaining material benefit and shielding it with the green sheen. Green washing is also used in political circles to gain material benefits and earn support in matters, which are otherwise debatable (Foley et al 337) Companies proclaim the environmental and user care approach, which one they prioritize? The benefit of environment (being green), consumer or their own? Their actions lead to a concrete answer, definitely only their own. Firms use green washing business tactic to avoid negative publicity on being ignorant in the matters of health and safety. Typically, companies avoid relating to the news of pollution contributor, toxic agents used in products or reproduced as waste, fallacy of consumer and employee rights, large amount of usage of natural resources in the production process, recycling and lack of efficiency of their products. Using language which denotes association to nature and develops a positive perception, therefore, companies use organic, bio, green and natural terms in naming their products only to increase sale. A recent survey shows the efficiency of green washing in making a firm’s reputation superior; regardless of their poor contribution towards environment safet y (Cho et al 68). Companies print labels which denote their association with environmental safety campaigns and show the respect for life on Earth. More than 300 labels represent the caring approach of the firm, that has adapted the environmental changes required towards ecological and consumer benefit. But not all the labels printed on the products are authorized or need a license to be printed. Thus, the absence of standards of sustainability has contributed in the duplicity of the firms. These

Character of Nicholas in Chaucers Millers Tale Essay Example for Free

Character of Nicholas in Chaucers Millers Tale Essay Nicholas, with his outrageous sense of humour and eager pursuit of love, functions as the charming, likeable hero in Millers Tale. He is introduced as hende Nicholas, and his conduct does not at all answer to the usual sense of the adjective which implies great courtesy, but its suggestion of approval is repeatedly invoked as the Miller refers to his hero by this formula. We learn at once that he is knowledgeable and of his interest in astrology. This is seen as a respectable branch of learning, but Nicholas is aware of its power to impress others, while he is able to supplement his income by weather-forecasting. He is also helped financially by friends. The imaginary flood of which Nicholas tells John shows us his cunning, his confident attitude, his inventiveness and especially his contempt for the stupid tradesman: Dont worry about that, said Nicholas, / His times been badly wasted, if a scholar / Cant get the better of a carpenter. (lines 191-193) In spite of this, however, the Miller presents the astrologer in a way that makes the audience like Nicholas. He does this by making John seem deserving of punishment for his unwise marriage and subsequent jealousy. Nicholass youth and attractiveness makes us less critical of his boldness, and the comic manner of the tales telling makes his conduct seem less worthy of censure than would be the case with real people. Nicholas seems a more appropriate partner for Alison than does John, and the Millers repetition of the formula hende Nicholas encourages us to be more sympathetic. However, it is important to note that Nicholas does not escape his daring plan without any consequences. His over-confidence and lack of prudence earn him a punishment appropriate to his offence, and in keeping with the farcical spirit of the tale he is scalded in the towte by his rival, who mistakes him for Alison. Thus, Nicholas may be the character that has the audience rooting for him by being likeable and providing good laughs, but his charming yet arrogant attitude does not prevent him from suffering the consequences of his actions. The Canterbury Tales [Oxford guides to Chaucer]. Oxford: Clarendon Press, 1989.

The Triangle Shirtwaist Fire of 1911 :: United States History Work Safety Essays

The Triangle Shirtwaist Fire of 1911 275 girls started to collect their belongings as they were leaving work at 4:45 PM on Saturday. Within twenty minutes some of girls' charred bodies were lined up along the East Side of Greene Street. Those girls who flung themselves from the ninth floor were merely covered with tarpaulins where they hit the concrete. The Bellevue morgue was overrun with bodies and a makeshift morgue was set up on the adjoining pier on the East River. Hundred's of parents and family members came to identify their lost loved ones. 146 employees of the Triangle Shirtwaist Company were dead the night of March 25, 1911. The horror of their deaths led to numerous changes in occupational safety standards that currently ensure the safety of workers today. At the time of the fire the only safety measures available for the workers were 27 buckets of water and a fire escape that would collapse when people tried to use them. Most of the doors were locked and those that were not locked only opened inwards and were effectively held shut by the onrush of workers escaping the fire. As the clothing materials feed the fire workers tried to escape anyway they could. 25 passengers flung themselves down the elevator shaft trying to escape the fire. Their bodies rained blood and coins down onto the employees who made it into the elevator cars. Engine Company 72 and 33 were the first on the scene. To add to the already bleak situation the water streams from their hoses could only reach the 7th floor. Their ladders could only reach between the 6th and 7th floor. 19 bodies were found charred against the locked doors. 25 bodies were found huddled in a cloakroom. These deaths, although horrible, was not what changed the feelings toward government regula tion. Upon finding that they could not use the doors to escape and the fire burning at their clothes and hair, the girls of the Triangle Shirtwaist Company, aged mostly between 13 and 23 years of age, jumped 9 stories to their death. One after another the girls jumped to their deaths on the concrete over one hundred of feet below. Sometimes the girls jumped three and four at a time. On lookers watched in horror as body after body fell to the earth. "Thud -- dead; thud -- dead; thud -- dead; thud -- dead.

Battle of Kursk

In the winter and spring of 1943, after their terrible defeat in Stalingrad, clearly outnumbered and losing the initiative in the eastern front, Hitler and the German High Command were asking themselves what to do next, in the summer of 1943. The situation was bad not only in the war front. While Russian tank production increased to unbelievable levels, the German obsession for complex new super weapons, like the advanced but then immature Panther and Tiger tanks, largely reduced German tank production. General Guderian, the best German armor expert and commander, said â€Å"As interesting as these designs were, the practical result was just a reduced production of the Panzer 4, our only efficient tank then, to a very modest level. â€Å". Shortly before the battle of Kursk Guderian added, about the Panther and its crews, â€Å"They are simply not ready yet for the front†. In early 1943 the Germans were about to destroy their own tank production rates by terminating Panzer 4 production in return for a production of just 25 new Tigers per month, but at a moment of reason Hitler gave control of tank production to Guderian who stopped this idea. The German plan The debate in the German High Command about what to do in the summer of 1943 was between two options, the realistic option and the enthusiast-optimist option: * The realistic option, supported by Guderian and Manstein, the best German field commanders, and by others, suggested to compensate for the large Russian numerical advantage by fully utilizing the superiority of the German commanders and soldiers in tactics, command, and fighting, by a strategy of dynamic mobile defense that would cause great losses to the Russians in a series of local clashes. The realistic goal was to stop and delay the Russians, as decisive victory was no longer achievable. * The enthusiast-optimistic option, proposed by General Zeitzler, chief of staff of the German army, suggested to concentrate almost all German tanks, and other forces, to a major decisive battle against a large portion of the Russian armor, in order to destroy them and by doing so hopefully regain the initiative. The most suitable place for such a battle, as Zeitzler proposed, was the Kursk salient, a wide region around the city of Kursk, about half way between Moscow and the black sea, where the Germans surrounded the Russians from three sides. It was obvious that the Russians will keep a large tank force there, and the plan was to encircle them in a classic Blitzkrieg style pincer movement of German tanks from North and South and destroy them. Zeitzler's plan was code named Operation Citadel. When Hitler discussed the two options with his Generals on May 4th, exactly two months before the German attack began, it became clear that each of the two options had a major problem. The major problem with Zeitzler's plan to attack the Kursk salient, was that aerial photos clearly revealed that the Russians were building dense and deep fortifications there in order to counter such an attack, and that many Russian tanks were moved deeper behind the front line. Instead of an open battlefield Blitzkrieg, it was going to be a direct charge on dense anti-tank defenses. General von Mellenthin warned that such a direct attack will be a â€Å"Totenritt†, a ride to death, for the German tanks. In response to Guderian's worries, Hitler himself admitted that whenever he think of this planned attack, his guts turn. The major problem with Guderian's option was that it lacked the charm, enthusiasm, and optimistic hope for a major change in the war that Zeitzler's plan had. So the enthusiast Hitler decided in favor of Zeitzler's plan, and calmed his worries of it by ordering to delay the attack for a while in order to incorporate more of the brand new advanced German tanks and tank destroyers in it. The date was set to July 4, 1943. Once the order was given, the Germans prepared as best as they could. The entire region was photographed from above, the German commanders visited the front line to observe their intended routes, and the Germans concentrated all available forces in two armies, North and South of the Kursk salient, leaving minimal forces along the rest of the long Russian front. The German force included a total of 50 divisions, including 17 armor and mechanized divisions. These included the most powerful and best equipped German divisions, such as the Gross Deutschland (Great Germany) division and the Waffen-SS tank divisions Leibstandarte (Hitler's bodyguards), Totenkopf (Death skull), and Das Reich (The Reich). The Germans concentrated all their new armor, the Tiger and Panther tanks, and the mighty new Elefant tank destroyers, which had a front armor thicker than a battleship's armor. They also concentrated all available air units and artillery, and despite the problems of the German plan it was a formidable concentrated mobile armor force with great offensive potential. The Russian preparations Thanks to their â€Å"Lucy† spy network, which operated high ranking sources in Germany via Switzerland, the Russians didn't just expect the German attack, they knew all about it. They received the full details of the German plan, and the Russian military intelligence was able to verify most details in the front to ensure that the information was real, not disinformation. The Russians prepared eight defense lines one behind the other, and also positioned their entire strategic mobile reserve East of the Kursk salient, in case the Germans will penetrate thru all these defense lines, which indeed happened. The Russian plan was simple. First, they will let the Germans attack as planned right into their series of very dense defense lines, and after the German armor will be crushed there, the Russian army will start its strategic attack North and South of the Kursk salient and push the Germans West along a wide part of the front. The Russian defense was unprecedented in its density. A total of 1,300,000 Russian soldiers with 3600 tanks, 20,000 guns, including 6000 76mm anti-tank guns, and 2400 aircraft were concentrated in and around the Kursk salient. It was about a fifth of the Russian military personnel, over a third of the tanks and over 1/4 of the aircraft. They laid 3400 mines per each kilometer of the front, half of them anti-tank mines, and over 300,000 civilians dug thousands of kilometers of anti-tank trenches and other fortifications. The Russian lines were filled with numerous anti-tank guns organized in groups of up to 10, each group commanded by one officer and firing at the same target. The Russian camouflage was superb, the Germans said that until they were hit by them, they could identify neither the Russian mine fields nor their anti-tank gun positions. To avoid forcing the Germans to divert from their known plan, Russian air attacks were delayed until the German tanks already moved into the trap. The Russians were as ready as they could be. The battle of Kursk The German attack finally began, in the afternoon of July 4, 1943, as planned. The German armor spearheads, led by the most armored and most powerful Tigers and Elefants, advanced forward in the wheat fields toward the Russian lines. Then came wave after wave of anti-tank aircraft attacks by both sides, German Stukas attacked dug in Russian tanks and Russian Sturmoviks attacked the German tanks. The fighters of both sides engages in air combats over the battlefield, and each side's massive heavy artillery also fired. The advancing German tanks suffered rapidly increasing losses from the dense Russian anti-tank defenses, but pressed forward. Once the German heavy tanks reached into the Russian defense lines, they could finally be hit and destroyed from their sides, where they were not so armored as from the front. At this short range they also lost their superiority in long range firing from their powerful guns. In the North, the German attack advanced only 10km into the Russian lines in two days and was stopped, after losing about 25,000 soldiers and 200 tanks, but fighting continued. In the South, where they had stronger forces, the Germans sent all their reserves forward and pressed on despite the losses. On July 12, after a week of heavy fighting with heavy casualties in both sides, General Hoth, the German commander in the South side of the Kursk salient, decided to concentrate all his remaining tanks, about 600, and press forward with all their concentrated force deeper, past the last remaining Russian defense line, and into an area more suitable for tank warfare near the small village Prokhorovka. He didn't know that at this point in the battle, the Russian High Command already predicted this development, and since the German advance in the North was stopped, they could now safely send their armor reserve to meet the advancing German tanks in the South. The Russians ordered their entire 5th Guards tank army, which so far didn't participate in the battle, to hurry at maximum speed from its position East of Kursk to meet the German tanks advancing near Prokhorovka. Due to very bad visibility, with thick smoke and dust, when the Russian tanks met the German tanks the next morning, they didn't stop advancing until they were all around and between them, so about 1500 German and Russian tanks fought in a fierce battle of very short firing distances in which the Germans could not exploit their technological superiority in longer range fighting. The Germans lost more than half of their remaining tanks in this great clash which lasted eight hours, and the Russians lost greater numbers. The battle was decided. The next day Hitler ordered to stop Operation Citadel, and the Russians started their counter attack North of Kursk. After the battle The battlefield in Kursk was filled with many hundreds of burnt tanks and crashed aircraft, and so many dead soldiers. The difference was that while the Russians suffered heavy losses but could continue as planned and shift from defense to a large counter attack in a wide front, the German army in the East just lost the core of its remaining force. In the summer of 1941 the German army attacked Russia and was stopped only near Moscow. In the summer of 1942 the German army attacked in South Russia and reached the Volga river at Stalingrad before it was stopped, and lost the strategic initiative to the recovering Russian army. In the summer of 1943, in the battle of Kursk, the much weaker German army broke its fist and lost its best remaining units in its attempt to regain the initiative in one last major attack, for which the Russians were fully prepared. After the battle of Kursk, the war in the eastern front was a long Russian advance, in which the Russian army returned to all the territory it lost to the Germans, conquered all of Eastern Europe, and reached all the way to Germany and to Berlin and won the war. The Germans could no longer attack or stop the Russian advance, and were just pushed back in a long retreat.

Analysis of the Carlsberg Advertisements

Analysis of Carlsberg Advertisements Cultural differences and similarities between Denmark and Great Britain Consumer Behaviour RSM353 Chernenko Kirill The following examination of British and Danish versions of printed advertisements of Carlsberg beer is to determine role of culture in advertising and compare and contrast how the same brand is advertised in different cultures. I. Danish printed advertisement The poster shows 4 men in the forest having conversation and smiling, meanwhile everyone has a bottle in a hand.The background shows the connection to wild nature: large green trees together with five fallow dears, a magpie, a fox and a pheasant. The men have been hunting, possibly, and decided to take a break. The idea is to illustrate a moment of relaxation and enjoyment of Carlsberg beer in a good company. The slogan â€Å"Vores ol brygget pa det bedste vi har† (Our beer. Brewed from the best we have) at the bottom, involves different product characteristics. The first part â€Å"Vores ol† awakes the awareness of Danes, because their traditional beer connects people in Denmark.Per contra, the final part focuses on quality of a beverage, which worth to go hunting. The image and the content of a text box creates a unified whole. The advertisement illustrates the traditional myth of drinking beer since hunting is an old tradition and according to the text box â€Å"Only 11% of the Danish hunters are hunting to hunt† which implies social interaction with friends. And, therefore, the social belonging to that particular group is related to drinking beer.Furthermore, Carlsberg beer can be seen as a reward for hard-working process, going beyond the beverage and highlighting old traditional values which express the hunting myth. In addition, a humor takes special place in this print. Relaxed hunters are surrounded by animals, walking nearby very close. It seems that animals are not afraid of intruders. The beer is no longer just a beer. It b uilds community and harmony between the people, and also between the animals. This is a signal of weak uncertainty avoidance in Denmark.Carlsberg beer provides relaxing atmosphere and sense of peace as well as hygge (fun on Danish). Moreover, the poster represents the everyday culture, playing on the symbolic associations. Consequently, Carlsberg intends to tell a true story about the real product. Denmark is a very individualistic culture where independence is very important. Nevertheless, the Danish advertisement (the slogan â€Å"Vores ol†) contradicts individualism. Instead, the advertisement drives towards collectivism.It turns out that Danes are double-standard people: they keep distance from other people, sitting alone in public transit while they pursue the sense of belonging, seeking community involvement. Ultimately, Denmark is categorized as a low-context culture. That means that additional information and reasoning is required. Although this poster does not provid e explicit argumentation apart from slogan and little text box. In my opinion, information given is sufficient enough to deliver the message to Danish consumer. II. British printed advertisementUK version demonstrates 2 young men sitting on a terrace of a luxury house with a sea view and two beautiful young women in the background The woman standing next to swimming pool is showered by a cloud above. Next to her is another young woman, who is lying in the sun with a rainbow over her body. Aforesaid young men are both smiling and holding a bottle of beer. There is a snowing cloud between them, which keeps the beer on the table refrigerated. Perhaps, they talk to each other, sharing opinions and ideas about everything behind them, which is not realistic.It can be assumed that the man on the left is telling about his fantasy (which is the actual background of a print). This flight of imagination is correlated with a text box â€Å"Carlsberg don't do the weather, but if we did it would probably be the best weather in the world†. I will interpret it this way: Carlsberg is already producing the best beer in the world; if only Carlsberg made weather, it would also be the best in the world. The informal contradiction â€Å"don’t† is used to make the text ordinary, which links to the fact that Carlsberg beer is an everyday beer for any event, any time.According to this ad, the best weather is summertime, beautiful ladies either taking shower of rain or sunbathing and cold Carlsberg beer with a snowing cloud above. This idealistic lifestyle reflects the fantasies and desires of younger audience, which is the actual target population. This unrealistic weather is not only a castle in the sky, a dream, but also a myth of success which implies luxury, nice weather and exclusive alcoholic beverages. Young men stylish clothes and beautiful beach house proves that link.British small power distance is visible in this poster by the use of four independent yo ung people who are able to make ideals in countries, where individualism is highly valued. Beer-drinking culture in is also manifested in this advertisement. In Great Britain beer is a social drink, it is not consumed alone, it should be shared in a company. Just like in Denmark, British are double-standard people: individualistic community seekers. Overstatement in slogan â€Å"Probably the best beer in the world is a sign of masculine cultures, it is often used.The features of the product related to luxury and high status is another a signal of masculinity. On the other hand, slogan also has an understatement â€Å"probably† which represent feminine values. Weak uncertainty avoidance can be noticed in text box focused on what the product does rather than what it can. And again, if Carlsberg could modify the weather it would be just as good as their beer. Communication style is more high-context than low-context. This is caused by the indirect, implicit message the viewer h ave to understand (metaphor: snowing clouds performs the role of refrigerator). III.Cultural Differences and Similarities The above analysis of Carlsberg advertisements of Denmark and United Kingdom illustrates how dominant cultural values, believes and norms reflect the style and content of particular print. There are some characteristics in common while there are a few differences. In the first place, both advertisements involves myths. However, British one provides the myth of success, whereas Danish ad is linked to old Dane traditional values such as hunting and social interaction. Secondly, in both posters beer-drinking culture is related to social process and relaxing activity.The Denmark version possess harmony, peace and community while British focal point is high quality and exclusive luxury. Thirdly, both Denmark and Great Britain advertisements are high-context despite the fact that both countries are classified as low-context. Text boxes are not that informative such as the image scenario. Although Danish ad is more symbolic meanwhile British one has more high-context communication. Last but not least, in both prints all characters are smiling, expressing the joy and satisfaction. This is a distinctive feature of strong uncertainty avoidance cultures.On top of that, both countries are double-standard combining individualism with collectivism (as previously mentioned â€Å"individualistic community seekers†). Still, UK ad demonstrates more signs of highly individualistic values Appendix A Danish printed advertisement, 1999 Only 11% of the Danish hunters are hunting to hunt There is intelligence that can create intense peace as the taste of the original Carlsberg humble exclusively from flowers of the hemp plant Our beer. Brewed from the best we have Appendix B British printed advertisement, 2007

Definition and Examples of Prescriptivism

Definition and Examples of Prescriptivism Prescriptivism is the attitude or belief that one variety of a language is superior to others and should be promoted as such. Also known as  linguistic prescriptivism and purism.  An ardent promoter of prescriptivism is called a prescriptivist or, informally, a  stickler. A key aspect of traditional grammar, prescriptivism is generally  characterized by a concern for good, proper, or correct usage. Contrast with descriptivism. In a paper published in Historical Linguistics 1995, Sharon Millar defined prescriptivism as the conscious attempt by language users to control or regulate the language use of others for the purpose of enforcing perceived norms or of promoting innovations (Language Prescription: Success in Failures Clothing).Common examples of prescriptive texts include many (though  not all)  style and usage guides, dictionaries, writing handbooks, and the like.   Observations [Prescriptivism is the] policy of describing languages as we would like them to be, rather than as we find them. Typical examples of prescriptivist attitudes are the condemnation of preposition stranding and of the split infinitive and a demand for Its I in place of the normal Its me.  (R.L. Trask, Dictionary of English Grammar. Penguin, 2000)A prescriptive grammar is essentially a manual that focuses on constructions where usage is divided and lays down rules governing the socially correct use of language. These grammars were a formative influence on language attitudes in Europe and America during the 18th and 19th centuries. Their influence lives on in the handbooks of usage widely found today, such as A Dictionary of Modern English Usage (1926) by Henry Watson Fowler (1858-1933), though such books include recommendations about the use of pronunciation, spelling, and vocabulary as well as grammar.  (David Crystal, How Language Works. Overlook Press, 2005)I think sensible prescr iptivism  ought to be part of any education.(Noam Chomsky, Language, Politics, and Composition, 1991.  Chomsky on Democracy and Education, ed. by  Carlos Peregrà ­n Otero. RoutledgeFalmer, 2003) Verbal Hygiene [T]he overt anti-prescriptive stance of linguists is in some respects not unlike the prescriptivism they criticize. The point is that both prescriptivism and anti-prescriptivism invoke certain norms and circulate particular notions about how language ought to work. Of course, the norms are different (and in the case of linguistics they are often covert). But both sets feed into the  more general arguments that influence everyday ideas about language. On that level, description and prescription turn out to be aspects of a single (and normative) activity: a struggle to control language by defining its nature.  My use of the term verbal hygiene is intended to capture this idea, whereas to use the term prescriptivism would just recycle the opposition I am trying to deconstruct.  (Deborah Cameron, Verbal Hygiene. Routledge, 1995) Language Wars The history of prescriptions about Englishof grammar texts, manuals of style and O tempora o mores-type laments- is in part a history of bogus rules, superstitions, half-baked logic, groaningly unhelpful lists, baffling abstract statements, false classifications, contemptuous insiderism, and educational malfeasance. But it is also a history of attempts to make sense of the world and its bazaar of competing ideas and interests. Instinctively, we find the arbitrariness of existence hard to accept. Our desire to impose order on the world, which means inventing the forms of language rather than discovering them, is a creative act. Furthermore, the quarrel between descriptivists and prescriptivists ... is a sort of mad confederacy: each party thrives on lambasting the other.   Ã¢â‚¬â€¹(Henry Hitchings, The Language Wars. John Murray, 2011) The Problem WIth Prescriptivists [G]eneral ignorance of grammar allows prescriptivists to impose nonsensical mandates and allows test-makers and test-takers to focus primarily on superficial error in language use.​(Martha Kolln and Craig Hancock, The Story of English Grammar in United States Schools. English Teaching: Practice and Critique, December 2005) Pronunciation: pree-SKRIP-ti-viz-em

How To Write An E-Book And Publish It On Amazon KDP

How To Write An E-Book And Publish It On Amazon KDP Want to get more mileage out of the content youve already created?  Ever thought of writing an ebook and getting it published on Amazon? If so, youve come to the right place! In this post, I will walk you through how to write an ebook by  repurposing content  youve already written, how to fill in the blanks that you havent written yet (while also getting more content to publish on your blog), and finally how to publish your book on Amazon via Kindle Direct Publishing. How To Create An E-Book And Publish It On AmazonMake Sure You Get Your E-book Publishing Kit In order to apply the information in this post, you’ll need this free e-book publishing kit. This will make it easy to follow each step we’re about to walk through. This is your chance to get a whole e-book publishing kit that comes with a book launching checklist, a content audit form for planning your blog/book content, and a topic/angle form for you to write all your ideas on. Youll also get your  very own 3-month launch calendar. So, How Do You  Write An E-book And Get It Published On Amazon? Writing and publishing a professional e-book is split into different phases such as: writing, editing, design, and publishing it to Amazon. The exercises below will walk you through the steps to get more mileage out of your  existing content. Are you ready to write and publish your book? Want to #write an e-book and get it published on #AmazonExercise #1: What Do You Want To Write About? Maybe you already know what you want to write about, or at least have an idea of what you'd like to write, or maybe you have no idea at all. 1. Get your  notebook and pen out. Or open a word processor of your choice. 2. Set the timer for 5 minutes and get all of your ideas out.  Write down notes for what kind of a book your ideas are for. Example: Are they self-help, how-to, or something informative? 3. Pick the top four ideas that make you most excited to write  the book and keep in mind which would be most relevant to your audience. 4. If you want to know what your audience wants, do a Twitter poll.  List your book topics as the options. You'll be able to find out what your audience wants to read. Set the poll for how long you want it to run. Then press Tweet and pin your tweet to the top of your Twitter account. When #writing your book, think about what is in it for your reader. #contentmarketingExercise #2:   What Is Your Book Angle? This next exercise will help you figure out what the  angle is. Keep your pen and paper on hand. You'll want to jot down your ideas. You can also use this exercise when it comes to determining blog post angles as well. Figure out and write down your  WIIFM statement, which means "What's in it for me?"  This should be a brief paragraph explaining  the benefit a reader will receive from reading your book. You have to constantly think about what your audience wants. People want information and help with their problems. So if you have the answers they need, then you are in luck. Get inside your reader's head by asking yourself "What's in it for them?What are going to be the three main benefits for your audience when reading this book? Once you have your answer you'll have the  framework to begin. It'll help narrow your focus so your book isn't full of a bunch  of awesome ideas, but no focus. For example, our last ebook's topic was social media strategy. The angle was: Get organized as you build a regular schedule of relevant, engaging content that will build your social media following. Know where to start and how to focus your time to get the most engagement. Cut out the noise by reading one book that will help you  make the most of your time. Then just make sure that you mix what your audience wants to read about  (Topic) with the unique perspective you'll bring to that topic  (Angle).   Exercise #3: What Does Your Audience Want To Learn About That Topic? Write up a list of the things you think your audience would like to learn about the said topic and angle from above. Say my topic was: "how to blog consistently." And my angle was:  "You'll learn how to organize your ideas, write brilliant blog posts that capture your audience's attention,  and save you plenty of time." With that topic and angle in mind, I thought up a list something like this for what my audience wants to read. Here's what I came up with (in  chronological order): How to get blog ideas when you have no ideas? How to captivate your audience in the first few sentences? How to outline a blog post once you have an idea? What kinds of things you should look out for when editing? How to design graphics and images to go with your content? I could go on, but you get the point. This is the same process that we have  for our blog outlines here at . Break out each sub-point underneath your topic into chapters. If you think of each chapter in your book as a blog post, then that works perfectly. Take a look at your list. How many of the topics have you already written blog posts about? More on that in the next exercise. Exercise #4: Audit Your Existing Blog Content  And Find The Gaps First off, do a quick content audit of your blog to see what  you've already written around those topics within the angle and topic for the book. What if you've never done a content audit? No worries. Here's a simplified process to follow: Go to your blog  and look at the categorized pages. Here I am looking at the "Content" category posts on our website: Recommended Reading: How To Choose The Perfect Blog Categories To find your categories in WordPress, go to the black sidebar on the left side.  Click Posts in the black sidebar on the left and then click Categories. Which will open the Categories page. Your categories will be listed and to the far right you'll see how many blog posts are categorized under that category: If you click on the count under one of the categories like this: Then you'll be brought to a page like this with all of the blog posts under that category, which means some are published posts and others are drafts. Go through all of the blog posts and add any to your list that would fit well with the book's angle and topic. Add a star next to it on the list so you remember you already wrote it. Repurpose your blog content and turn it into an e-book. Find out how here:Is Your Book  Going To Have Chapters Or Sections? Or Both? Are you going to have sections and chapters in your book? Or, just one or the other? You could have sections to divide the book up into different chapters.  Make sure they fall under your topic and angle. Write up a list of the different sections you'd include in your book: Section  #1 Section #2 Section #3 Then under each of those sections  you could set up your chapters something like: Section #1 Chapter #1 Chapter #2 Chapter #3 Section #2 Chapter #1 Chapter #2 Chapter #3 Chapter #4This isn't a  complete outline of sections up  above but you get the idea. Try to do all of this in chronological order. Pro Tip: The great thing about writing all of this is that you'll have a lot of content. Why not use some of the new content you've written as blog posts? Kill two birds with one stone. Exercise #5: What Is Your Deadline? Start with your e-book launch date. You are going to need to know the best days to publish an e-book on the Kindle Amazon store in order to launch your e-book successfully. The best day to publish to the Kindle store is  Tuesday. It's good practice, to publish your book  it two to five days before you launch it.  Then you can do any last-minute changes. Get A Launch Team When writing and publishing a book it's a great thing to have a launch team on your side. They help you launch a successful book. Here is an example of what Jeff Goins did with his launch team. One way to keep your launch team information all together is to send out a Google Form with your "interview questions". Open Google Forms and start a new form. The great thing about writing up a launch team application is that you can write any questions you'd like. This all has to do with what is important to you when it comes to having a launch team. Once you are done with your form go to the upper right side and click on Send. From there, you'll be able to send it to anyone. Pop it in an email update to your subscribers. You can even share your Google Form  on social media. Pro Tip: Think of a way you can thank your readers for reading your book and also for leaving a review. You can have your launch team: Read through the book and give you last-minute thoughts. Share about your book on social. Keep them updated on anything around your book. Filling The Gap When you have your launch date set,  work back from there in one-week  increments. Start with your e-book launch date and work back from there!Here are some questions you'll want to figure out: How many blog posts do you write a week? How fast can you write a well put together blog post? How many weeks will it take you to finish your content writing? And while you are working on the writing, who will design your book cover? You can hire a book cover designer at 99designs, freelancer.com, or contact a cover designer online. Recommended Reading For Writing: This Is The Ultimate Blog Writing Process To Create Killer Posts How To Write More Content To Increase Your Blogging Schedule This Is What Happens When You Say Good-Bye To Writer’s Block Recommended Reading For Design: How To Work With Designers With Authentic Advice From ’s Designer The Ultimate Guide To Using Color Psychology In Marketing + Free Color Schemes How To Attract An Audience With The Best Blog Photography Tips (+128 Free Images) If you have to publish four posts a month, how many do you have to finish writing before the ship date? Exercise #6: Get Your Book Out Of Your Mind You know what you want to write about and you've also weeded through all your blog  content for blog posts that relate to the angle and topic of your book. Now you just have to fill in the gaps and write the chapters that aren't written yet. Remember, once you finish each of the chapters you can also use those for blog posts. Here are a couple of ways to brainstorm your ideas before you sit down to write: Use A Mind Map To Brainstorm This is a pretty simple brainstorming method, but it really works.  It’s a great way to get your ideas out visually in front of you. Set your timer for about 5 minutes. Write your chapter idea (problem you want to solve in that chapter) in the center of the page. Draw a bubble around it. What will solve that problem? Write the solutions to the problem and then connect the bubbles with lines. For each bubble with a solution, come up with at least 3-5 actionable bullet points to walk your readers through the solution. Here are some great mind mapping tools: Coggle MindMapple Recommended Reading: 4 Simple Brainstorming Techniques That Will Help You Write Killer Content Use Content Mapping To Keep Your Blog Moving Forward Brainstorm With A One Sheet  Brain Dump Get all of your ideas and thoughts out in front of you. After you get all your ideas out and in front of you, you can  make it into an outline. How To Do A 1-Sheet Brain Dump: Set your timer for 5 minutes. Write your ideas on a  sheet. This is a massive brain dump. Recommended Reading: The 10-Minute, 10-Step Solution For The Best Blog Outline How To Plan A Blog Post In 10 Minutes So You Can Write It Better And Faster Exercise #7: Now Start Writing Your Book Writing your book is the funnest part of all of this, especially when you start to see some progress. It's super exciting when you have a stack of pages that you wrote. I recommend you start writing your book in Word format, since that is something we learned would have saved us a lot of time. Use styles to format your e-book in Word. Here is a great video to walk you through styling format: Pro Tips From Our Content Marketing Lead: Use word styles. Edit everything with the "Show all nonprinting characters"  view on. You don't want extra paragraphs. Use page breaks instead of hard returns. Make the images and graphics as big as you can. This is how to format an e-book in Word.Edit With Nonprinting Characters On And Don't Use Hard Returns? First off, when editing your book  it's going to be important to watch out for nonprinting characters. To look for those, click on the paragraph symbol:  ¶. Then you'll be able to see the nonprinting characters. Use Page Breaks You'll also want to avoid using hard returns because they'll show up as white space when you upload your book to Amazon. Use page breaks instead. In order to find these,  click on Insert and then Break. Click  Page Breaks. You'll see this Page Break symbol. Make A Clickable Table Of Contents This video will walk you through the steps to create a clickable table of contents: Biggest Takeaway: Use headings in your styles panel for your chapter titles. It will make the process easy as cake. Alternative to Word: Scrivener For my personal book writing, I use an awesome paid program called Scrivener. I love it because it makes it easy to write a long form book. You can set up each of the chapters in their own files within the main book file. If you've never heard of Scrivener, be sure to check it out. It allows you to organize and write your content all in one place. Speak Your Ideas Before You Write Them This really helps me get my ideas out and in front of me. Sometimes you need a break away from the computer screen when writing. Get your smart phone recorder or recorder. Talk  about what you want to write about in the chapter. When you’re done, listen to your recording. Type everything you said out. You’ll probably want to press pause a lot since other ideas will rush back to you when you write it down. The Different Sections That Make Up Your Book Book Copyright Page: This is a page that is normally used for writing down all the important information that helped your content get published. Your name, the publisher's name, the editor's name, designer's name, the website name, your copyright, and the year of publish. Here is a great guide on how to build a copyright page. Dedication:   This is a great place to dedicate the book to someone. It usually shows up in the first few pages. Foreword:  Once you've written your book reach out to someone you'd like to write a foreword for your book.   It helps if you've gotten to know them.  Like for us, we reached out to Jay Baer with our rough draft to see if he'd be interested in writing a foreword. When you are writing your book work on building connections with people who you might want to write the foreword. Intro:  The intro is what hooks your readers. You should incorporate some of that into your book description on Amazon. Conclusion:  Your conclusion is what rounds it all up and ties everything together. You show your readers what they learned throughout the entire book or at least a glimpse of the most important things you want them to remember. Acknowledgments/Thank You Page: This is a great place to share thank you’s with the people who helped your book become possible. Think editors, designers, and other writers. At The End Of Each Chapter:  Make sure you write a couple of sentences that will lead your readers into the next chapter. Your goal is to make your readers keep reading. Exercise #8: Final Design And Editing Touches For Your Book There are plenty of things that go into creating a professional looking book. You have to know that when you upload your book to Amazon that you are playing against millions of authors and writers. You are going to want to make sure that your book can compete against them professionally. First off, take a look at least 5-10 other books that your book is similar to. What things did they do with their book? Look at and compare these things: What is their cover like? What's the font on the cover like? What is the size of their font? Small or Big? What colors are more popular? Make sure your title and subtitle font is big enough to read. The font will look a lot smaller when you are seeing the thumbnail images in the Kindle store. A bigger font will make it easier for your readers to see what your book is about. If they have to wonder and guess about what the book is about, they probably won't click on it. You can see from this example which books stand out more than others. To find books that are comparable to your book go to the Amazon homepage: Then you'll see this page. You can check out the Kindle Best Sellers to  see  what other people have done. When you are in there you will be able to see the best sellers in the free Kindle ebooks as well. Make it easy for your readers and don't give them a reason to not click on your book. Do you know why self-publishing has gotten such a bad rap? Because people do shoddy work - both in writing and design.- Jeff Goins Make sure your book is comparable to the professionally edited and designed books put out by traditional publishers. Want  An Editor? If your team has an editor, have your editor look over your book and make changes. It's important to catch typos, grammar flops, and punctuation mishaps as well as areas that don't really make sense. Having your editor or hiring an editor to edit through your book will save you from embarrassment later. You can find editors on Freelancer.com  and Upwork  (formerly known as Elance). Need A Designer? Want to have any images, graphics, or artwork throughout your book? But don't have the time or skills to create your own? You can find a designer  on the same sites where  you can find an editor. You may also want to try Dribbble. If you'd like to design your own graphics here are some helpful blog posts you should read. Most of them have to do with designing graphics for blog posts, but they can also be used for designing graphics for your book: The Ultimate Guide To Using Color Psychology In Marketing + Free Color Schemes How To Work With Designers With Authentic Advice From 's Designer How To Attract An Audience With The Best Blog Photography Tips (+128 Free Images) 10 Stunning Examples Of Visual Content Marketing Should You Use Stock Or Free Images For Blog Posts? 5 Super Easy Ways To Create Images For Your Blog Posts How To Design The Best Blog Graphics With Free Tools And Design Theory How To Make The Best Blog Graphics (For Non-Designers) If you don't even want to have to struggle with formatting your book, you can hire someone to format the entire thing for you at one of the outsourcing sites that I listed above. Exercise #9: Uploading And Publishing Your Book On Amazon Getting into Amazon can be a bit tricky if you don't know your way around in KDP. But never fear, for I am here, and I am going to walk you through how to publish your book on Amazon. Want to publish your book in the Amazon Kindle store? Here's how:First off, you are going to want to have a KDP Amazon account. Once you sign in, you are going to want to put in all of your bank details so your money will go into your account. Once you click there you'll be brought to a page like this where you can enter your address, tax information, and also your bank details. After you are done filling all of that out, scroll to the bottom and press the yellow save button. To upload a book to Amazon click on the Bookshelf and then click on Create new title. You will be brought to this page: Remember if you click to enroll your book in KDP Select that your book must not be available anywhere else online for 90 days. That even means on your own blog or website. Amazon wants to have exclusivity with you. After those 90 days are up, you can put it elsewhere online. Scroll down and you will find: Type in your book name and your subtitle. If you have a publisher name, put it in as well. If you don't, some people just put their blog name or a made up publisher name that they use for all of their books. Your book description is your Amazon book description. It will be what encourages or discourages people from buying your book. What Goes Into Your Book Description? First off, take a look at 5 other writers who have published books that you look up to. How did they format their description? How'd they hook you to read the entire description? Here are some book description writing tips: 1. Start your book description with an intro. Ask your readers a few questions. The questions should show what problem your book is going to solve. Here is an example from the intro of our book description:  Have you been staring at a blank slate without any inspiration for your social media marketing? Do you struggle to find time and keep up with a consistent social media schedule? If you’ve answered yes to any of these questions, then you’ve come to the right place. 2. Show your unique solution to your readers problems. Here is our example:  This actionable book will help you get organized as you build a regular schedule of relevant, engaging content that will build your social media following. 3. Speak to the reader. Call them out by their job title or something similar. Example:  Maybe you're a marketer, a social media manager, or a blogger who wants to cut out the noise by reading one book that will show you how to make the most of your time. 4. Show your credibility. Why are you an expert and why should your audience learn this from you? Example:  As the content marketers at , we’ve personally used every piece of advice in this book. It’s helped us get around 60K followers across our social platforms- and you can experience the same success. 5. What will they find in your book? Share what they'll learn from reading your book. Example:  In this guide, you'll learn how to: - Get organized and take control of your social media strategy. - Listen to and connect with your audience’s needs to create content that’ll boost engagement. - Figure out a social media editorial calendar that will quadruple your traffic. 6. A quote from an influencer.   7. A closing question. Example:  What’s stopping you from finding more time, being more efficient, and rocking your social media content sharing strategy? What's An ISBN Number? An ISBN number  is a  13-digit number that identifies the book published internationally.  If you have an ISBN number you can fill it into your book information in KDP. For an e-book, an ISBN isn't really needed, but If you don't have one and want one, you can find out how to purchase one here. Okay, let's move onward. When you scroll down you'll see this: When you are done with that scroll to the bottom and press Save and Continue. This  will bring you to the Rights And Pricing page: If you want the book to be available everywhere click Worldwide rights. You can set your royalties to either 35% or 70%. KDP has a whole list of what the differences are between the two. If you'd like to spread the word about your book by allowing lending it will allow  your readers share the book with a friend for a certain amount of time. Why not? When you've made it to the bottom you'll see this: Click the check box at the bottom of this page and then click Save and Publish. If you have any problems in KDP, Amazon is really helpful and will call you to help solve your problems. Bonus Section: The Mistakes We Made That You'll Want To Miss There are quite a few things that we messed up on while writing, creating, and launching our e-book. Learn from the  mistakes we've made  and avoid them at all costs. It'll save you a ton of time. We didn’t take advantage of a launch team early enough. This is something I definitely recommend, especially if you want your e-book to perform well. The reviews are needed in the first few weeks that it's on Amazon. We will do this will our next book. There really isn't a FREE e-book on Amazon unless you sign up for KDP Select. But with that, Amazon wants to have exclusivity with you for 90-days. KDP Select would allow you to give your book away for free so many days of the year. We didn't sign up for KDP Select because we had the book elsewhere online. It's really up to you whether you choose KDP Select or not. Make sure your cover is comparable to the other books that your book will be competing with. The bigger the font the better and brighter colors seem to do better. This is something we will improve with our next book. The table of contents in our book  don’t link to the pages they are supposed to link to. Make the Amazon e-book into a PDF and give it away for free along with a bundle of free stuff. Gait it to get more subscribers. And then use the preview of the book in Amazon as a landing page that directs people to your other landing page where they can get the PDF e-book and the bundle. We learned a bunch, but overall the book was a success. What If It Could Be Easier? You have all the steps it takes to write and publish an e-book on Amazon's Kindle store. If you'd like to make  the entire process to easier, then  consider signing up for 's 14-day free trial. You'll be able to schedule your e-book launch calendar along with the goals you want to meet before your book publishes. Here is an example of how you could schedule out your book launch on : Ready... Set... Write... And Launch Your E-book You now have everything that you'll need to plan, write, edit, design, and launch your e-book in the Amazon store. Are you ready to become a published author?

Lowe's Term Paper Example | Topics and Well Written Essays - 1250 words

Lowe's - Term Paper Example Many of the firms involved in the construction industry underwent through tremendous changes and growth during this period. 3 Major Competitors 3 NACIS Numbers 3 Relative Sales 4 Relative Returns 5 Product Life Cycle 5 Stock Performance 5 Works cited 6 Introduction The main aim of this paper is to analyze Lowe’s performance in terms of products offered, financial performance against major competitors and the industry in general and assets base. Lowe’s, being the second largest home improvement company in the united states, has a number of advantages and disadvantages against the market leader, Home Depot. While drawing the forecast for the company’s performance, this report will make an assumption that industry trends and performance will remain as they were for the past 3 years. Theme The management of Lowe’s company strategically placed the company’s product line to focus on home improvement tools and equipment through a restructuring process that took place in the mid-1940s. Providing a range of home improvement products including name branded products and national branded equipment, Lowe’s home improvement company is the second leading home improvement company in the United States from Home Depot Company. ... Although the company faced reduced revenues during the 2008 economic downturn, it hopes to recover from the losses made as the construction business gets back on its feet. To keep up with its increased growth and achieve its target of being the market leader, the company needs to restructure its operations, to include a number of products. History of the Firm Lowe’s is the second largest home improvement company in the United States and Canada from home depot company. Currently, Lowe’s holds about 6 per cent of the total home improvement market, translating to about $140 million ("Lowe's Ranks High"Â  12). The company has had a long history of success, to reach its current 400 stores spread across 24 states in the United States. Initially, Lowes’ concentrated on medium sized markets, with its stores measuring no more than 75,000 square foot. Currently however, the firm builds stores of approximately 100,000 square-foot in medium sized markets and 114,000 square- foot stores in large markets. The first Lowe’s hardware store opened in 1921 in North Wilkesboro, North California. After the death of the founding father, Lucius S. Lowe in 1940, his daughter Ruth, took over the business, but opted to sell it to her brother in the same year. In 1943, Jim took Carl Buchan as his partner. With Carl Buchan as the manager, the store ventured into hardware and building materials. Before this specialization, the company incorporated a range of products such as notions, dry goods, horse tack, snuff, produce, and groceries. In 1949, the company bought a second store in Sparta, North California. The company became an incorporated business in 1952 as the Lowe's North Wilkesboro Hardware, Inc. between 1952 and 1959 with Buchan’s

Multidisciplinary Team Relationships in Healthcare Essay

Multidisciplinary Team Relationships in Healthcare - Essay Example There have been legislations on equality and diversity in professional practice that have been incorporated in the training needs and personal development plans created by most providers (WAGNER, E.H., 2000). Consequently, there is a huge volume of literature on this area where different view points on multidisciplinary healthcare team have been critically examined in order to reach viable model of implementation in quality healthcare and to find out some heuristic device to solve the problems of interrelationships in a team. (Good emphasise) (ROYAL COLLEGE OF PHYSICIANS. 1994.) ''This author intends to have a critical review of literature on multidisciplinary team relationships in healthcare mainly focusing on nursing and other members of the team with examples from occupational therapy, physiotherapy, and other care disciplines'' Reasoning is sufficient. To be able to do this, a thorough literature search was undertaken from Blackwell Press, Medline, Ingenta, British Medical Journal, High Wire Press, and Sage Journals online with the keywords 'multidisciplinary team' and 'health care'. A total of 6432 journal articles were identified. To narrow down our search, a further search on these articles with keywords, 'relationship', 'interdisciplinary relations' and 'interrelationship' yielded only 232 articles. To further focus in our interest area and to reduce the articles to the specific area of the review, a search with key words 'occupational therapy', 'physiotherapy', 'community mental health' at different search incidences led to 15, 4, and 20 articles r espectively. The keyword 'nursing' further narrowed it down to 12 results in total. This reviewer selected 6 literatures to study the question of professional interrelationships in a multidisciplinary care team from the perspective of nurses included in the team as applied to healthcare and its impact on delivery of healthcare in the areas of occupational therapy, physiotherapy, and mental health. The multidisciplinary care in the area of occupational therapy demands a change in the approach towards the definition of the responsibilities of each participant in the team with an emphasis on chronic illnesses and sufferings from it. There are always ambiguous areas of roles or responsibilities in terms of ownership of healthcare, and there would be evident and consequent power struggles to lay claim on ownerships in a team. This leads to heightened tension within the group and resultant shift of focus from patient-centred care to hassles related to assumption of authority in a team. To obviate this, terms like collaboration and participation have proliferated with growing concern and stress on active involvement of patient and caregivers that invokes predominance of informed choices of the patients at least in selected areas (COPNELL, B.,JOHNSTON, L., HARRISON, D. ET AL. 2004). (Reference would be of benefit). When applies to actual interventions, this policy would not hold good because individuals with conditions needing

Obesity and Responsibility Lab Report Example | Topics and Well Written Essays - 750 words

Obesity and Responsibility - Lab Report Example The second article is titled "Weighing in on the Issue of Childhood Obesity: An Overweight Child Often Becomes the Target of Discrimination and Ridicule on the Playground. Clearly, the Problems That Overweight Children Encounter Go beyond the Physical" by Cynthia Lynn-Garbe and James L. Hoot. It concludes that the school environments can play a powerful role in influencing children's eating behaviors, especially those of the obese. However, since families and the community are equally important in this regard, schools should link up with them to promote healthful eating and activity patterns. The author's approach is therefore more of choice of methodology and methods. The two articles are relatively impartial as expected of research materials. The first one on "Economic perspectives on childhood obesity" is critical of schools in that schools appear to be making money out of selling food indiscriminately to the detriment of children who can become obese of these foods. It is also critical of mothers who had to work but spend less time to think of the children's intake - whether balanced or not. It is assumed that "researchers are anxious to understand the reasons underlying the trends, policy-makers would like to implement programs to promote a healthier population, and the media reports virtually every glimmer of insight from research and every potential policy remedy." The focus of interest is on national health. The second article on "An Overweight Child Often Becomes the Target of Discrimination and Ridicule" is relatively impartial in that it targets the teachers as capable of doing something for the obesity problem as though schools could stem any obesity problem that starts from the homes. The focus of interest is on what teachers could do over obese children in school. (d) How does the sort of intellectual project being undertaken affect the research questions addressed "Economic perspectives on childhood obesity" gives a thorough explanation of how obesity could start from environmental settings, but it does not point any finger directly in answer the research question. It's interest is to lead the discussion to a need for an effective policy. The second article on "An Overweight Child Often Becomes the Target of Discrimination and Ridicule" also does not answer the research question but rather proposes good practice. (e) How does the sort of intellectual project being undertaken affect the place of theory "Economic perspectives on childhood obesity" doesn't mention about theory at all. It is atheoretical. The second article on "An Overweight Child Often Becomes the Target of Discrimination and Ridicule" quotes Smith (1999:82) as saying that "Experts believe that obesity most probably results from the interaction of an individual's genetic makeup with the environment in which the person lives." And to this they add that educators can influence these two factors (Epstein, 1993). This study is

Economic philosophies Essay Example for Free

Economic philosophies Essay This paper will focus on the contributions of John Maynard Keynes and Milton Friedman to economic philosophies. Keynes is considered by many as the most famous and influential economist. Though having that veneration, a number of economists had been in opposition to the Keynesian school of thought. Among the forefront oppositions to the Keynesian economic philosophy is Milton Friedman, along with his accounts on monetarism. In his â€Å"General Theory of Employment, Interest and Money,† Keynes laid out the foundations of his framework, which nearly all macroeconomists make use of today. This framework finds its basis on spending and demand, the factors that determine the components of spending, the liquidity-preference theory of short-run interest rates, and the necessity of the government to make strategic but powerful interferences in the economy in order to keep it on balance and avoid the extremes of depression, as well as manic excess (Delong, 2006). Keynes’ theory was said to be incomplete as it only deals with interest employment and money. There was no mention on the theory about prices. Friedman introduced the principles of prices and inflation to Keynes’ framework, based on the idea that there exists a natural rate of unemployment. Friedman also made mention of the limitations of government policies have with regard to the stability of the economy, taking into consideration the trend of its long-run growth. Friedman considered these as limits beyond which an intervention from the government would trigger an inflation of uncontrollable and destructive nature (Delong, 2006). The events that took place during the Great Depression made Keynes and his orthodox followers to underestimate the influence and role monetary policies have in making a viable solution (Delong, 2006). Keynesians are inclined to prefer fiscal policy to monetary policies as a tool to influence production and employment. They believed that money has no direct influence. Moreover, they question the power of monetary policies to influence employment and production (McCain, 2007). The Great Depression was indeed considered to be a unique event in history, which called for explanation in terms of events rather than in pursuit for a new line of economic theory. One of the events that took place during the Great Depression was the failure of the money and banking system. Thus, the Great depression illustrates the influence of changing monetary conditions (McCain, 2007). Keynes and Friedman both agreed on the necessity of a superb macroeconomic management. The private economy, when on its own, might be subjected to unbearable instability and that there is a necessity for a powerful, strategic, but limited intervention coming from the government in order to maintain stability within the economy (Delong, 2006). Though having these ideas in agreement, Friedman had been a staunch opposition to some of Keynes’ economic principles. According to Keynes, the key to maintaining economic stability is to keep government spending and private investments on stable grounds. Friedman, on the other hand, opined that the key to economic stability is keeping money supply, i. e. the amount of purchasing power, which are readily available to be spent by businesses and households stable (Delong, 2006).

Smelling: Its More Than Meets the Olfactory Epithelium :: Biology Essays Research Papers

Smelling: It's More Than Meets the Olfactory Epithelium The ability to take a chemical sample of the environment and interpret that sample has long been a skill of earth dwelling life forms. We don't tend to think of the sense of smell as a mechanism that analyzes physical specimens. It is sort of a repulsive notion, considering some of the undesirable substances we are forced to smell every day. But, just as we cannot feel a book without touching it, we cannot smell an orange without guiding some orange molecules up our noses. The capacity that humans divide into smell and taste has a single evolutionary precursor. This was a common chemical sense that enabled single-celled organisms to identify food and alert themselves to the presence of harmful substances. While it is among the oldest and most universal senses employed by living creatures, science has been slow to understand it. One roadblock to knowledge progression has been the inherent difficulty in experimenting with the chemical senses. Delivering precisely timed and quantitative ly accurate amounts of chemical stimuli to receptors is a technological challenge, but often necessary in the study of olfaction (1). While in many animals, the chemical senses play the most important role in perception and survival, in humans they are less involved in behavior than sight or hearing. This relative insignificance is another reason why olfaction has received scientific short shrift. It has been comparatively neglected by our culture as well--the English language does not include a sufficient vocabulary for describing odors. It is very difficult to verbally depict an odor to an individual who has never encountered it. Our understanding of smell is ever increasing, and while some big questions remain, others are continually being answered. The olfactory epithelium of each of the two nasal passages in humans is a 2.5 square centimeter patch containing about 50 million sensory receptor cells (3). The reception of the odorant and the beginning of sensory signal transduction occurs in the olfactory cilia, which are hair-like extensions of the receptor neurons (10-20 cilia per neuron). The neurons have a turn-over rate of about 40 days (3). On the opposite side of the cilia, within the epithelium, the neurons form axons which penetrate the cribiform bone in bundles and synapse with neurons in the olfactory bulb (2). Via the olfactory tract, (cranial nerve I), olfactory information travels to the primary olfactory cortex without first passing through the thalamus.

The disvantage and advantage of globalization

Globalization describes the process by which regional economies, societies, and cultures have become integrated through a global network of communication, transportation, and trade. † (Globalization, 2010). Nowadays, small business has to compete against multinational companies face to face as globalization becomes an irreversible momentum. In some case, small business have no need to against the large companies because they focus on different scale until the small companies grow up.However, I agree that small business in IT industries cannot compete against multinational companies when small companies become threats to the lager ones. In this essay, I will explain why small business still exist today and compare their advantages to multinational companies in the sector of financial strengths and productivity advantages. Small business still exists now because they have unique features, especially they focus on the lower market. It is no need for them to compete against the mul tinational companies Sometimes. Hey sever the specific communities. Such as they are willing to run their small business in some small illegal and remote area where multinational firms do not pay attention to. Enclave, K. (2002) argued that small business have to overcome these rules: â€Å"†¦ Information technology (IT) powerless crowd out product development Initiatives†¦ † It Is clearly that overcoming these sales abstract is difficult but not impossible. Small business has its own advantages because it can use convenient and easy solutions to common business problems.However, low price is the most popular strategy for small business to make profits and attract customers' attention. Small business spends less none on advanced Invention. Comparing Dell Company mentioned by Enclave (2002) that if they want to enlarge their popularity they have prepackaged solutions to meet unique buyer's need. They set up specific system to solve these problems to keep In touch wit h their customers. As a result, they have to Invest more money to the stuff. In order to maintain their cost, they have to raise the selling price. That Is the major reason why small business can exist at present.But after small companies changes into large ones, multinational firms consider those companies as a threat, in order to hold their markets share, which will acquire or knock down small business before they growth. Multinational corporations have financial strength support them to enlarge their market share. As a result, it is relatively easy for them to meet the customers' need and enhance their reputation. Large companies are willing to spend money on observations about what people really need and want to buy. They invest amount of money In advertising their products.For example, IBM personal computer business was acquired by Chinese famous personal computer brand Leno, and hen, spend almost one million hired Chinese famous movie star Jingle Xx as their spokeswomen. Not o nly this, Leno company invest large deal of money to sponsor many activities on television and radio to enhance its popularity. As for small business, they will be asked for achieve their customers' need and have large fund to broaden kinds of products claimed by Enclave (2002). Preston (2010) cited Bob Evans 1 OFF than what you have. † It seems hard for small business to follow multinational companies.Small business have tight budget and less popular than large firms, asking over large companies market stocks is difficult for it. Small companies can still exist because of the scale they were chosen. Sheldon small firms are held in CAB, they chose to serve the limited people instead of making less money because much more large companies in there. Small business avoid compete against large firms directly. Multinationals companies have high productivity benefit from their advanced technology. High technology helps those firms make high profits and also help themselves a lot. The productivity advantage of foreign-owned firms is usually en as reflecting multinationals' technological advantage visa–visa domestic firms. † (Marksmen, 2002 cited by Grammar & G ¶erg, 2007). However, advanced technology plays vital role in processing high productivity. Consumers are more willing to pay more to buy those high quality productions, they believe this goods produced by large companies have quality assurance. Another example to support this argument is by Preston (2010) whose study compares the strategic IT companies in the world.He shows that IBM as a technology provider, grabbing consumer market by its innovation product named Smarter Planet. Some software companies in small scale sell some cheaper goods to make profit, but these products cannot run well in the long term. Consequently, people always spend a lot to repair them. Then, fewer people will purchase their products because of lacking of guarantee. It leads themselves face the big problem that b ankruptcy or acquired by large firms. Grammar (2007) quotes Balk (2001) who stated that different roles in different kinds of economies play various roles for productivity growth.To conclude, Multinational reparations have financial strength support them to enlarge their market share. For instance, improving popularity through advertisement and getting high productivity because of their advanced technology. In some cases, small business has no need to fight against multinational companies as they are focus on different market. When small business growing up, they would be take into consideration by large companies because those firms will reduce their market share. Whether small business should compete against multinational ones or not depend on what market they focus on.